Bilingual Content Growth Creator - English/Spanish

About the Role

We're looking for a Performance Content Creator who cares as much about what happens after an ad goes live as how it looks before it does. Someone who can turn creative ideas into measurable results, understand why something worked (or didn't), and use those insights to make the next one better.

You'll develop creative for our Mexico and Latin America markets, taking ideas from insight through to execution. One day might mean filming and editing a UGC-style video, the next developing static or motion concepts. AI will be part of your everyday process, helping you explore new directions, accelerate production and scale what works. From concepts and hooks to scripts and creative variations, you'll own what gets made, using your native Spanish fluency and understanding of Mexican and Latin American audiences to create, adapt and review content and copy that feels culturally relevant, not simply translated.

This isn't a role where you'll just execute briefs and move on. You'll work closely with Growth Marketing to understand what's performing, what's not and why. You'll interpret performance data, challenge assumptions, develop creative hypotheses and test new approaches. Paid social will be your core focus, but your creative thinking will extend across our wider paid media channels.

If you live to create, think like a customer and test, challenge and make things better by default, you're our person!

What success looks like within a year: A consistent pipeline of high-performing creative, faster testing and iteration, winning concepts scaled across channels and markets, and a measurable contribution to reducing customer acquisition cost (CAC).

How You'll Make an Impact

Own what you create. From the first idea to the finished ad. Concepts, hooks, scripts, storyboards and creative that gets people to take action.

Make content, not just concepts. Film, edit, design and animate. UGC, short-form video, statics, motion and whatever format gets the message across.

Test the creative. Hook against hook, purchase driver against purchase driver, format against format. Work with Growth Marketing to find out what performs. Let the results decide what comes next, not personal preference.

Know your numbers. Look at hook rates, CTR, CVR and CAC. Understand what worked, what didn't and why. Use those insights to make creative decisions that help bring acquisition costs down.

Make the next one better. Don't wait for another brief. Spot what's working, rethink what isn't and turn winning ideas into new variations that can scale across channels and markets.

Make it feel local. Know what resonates with Mexican and Latin American audiences. Write, adapt and review Spanish copy, and make sure the creative feels authentic, not simply translated.

Put AI to work. Use it to explore ideas, build concepts, create content and produce variations faster. Keep experimenting with new tools, but know when human judgement makes the difference.

Keep things fresh. Stay close to emerging formats, platform trends and cultural conversations. Bring new ideas to the table and don't keep repeating last month's winner.

What You'll Bring

A portfolio with results, not just good-looking ads. Show us what you created, why you made it and how it performed. We want to see the thinking, the testing and what the numbers told you.

Content you've made yourself. UGC, short-form video, statics, motion and more. You don't need to be an expert in everything, but you can take a concept through to execution.

Proven performance creative experience. You've spent time creating for paid media, know what makes people stop scrolling, click and convert, and understand how creative decisions influence acquisition costs.

Confidence with data. You can interpret performance metrics, spot patterns and turn insights into creative hypotheses. You've tested different hooks, messages and formats, and can show us what you learned.

Real use of AI creative tools. You've made things with them, not just experimented with prompts. AI is already part of how you create, experiment and work faster. Show us what you've achieved with it.

Native-level Spanish and real cultural understanding. You know Mexican and Latin American audiences, how they communicate and what resonates. You can write, adapt and review Spanish copy, not just translate it.

Hands-on experience with creative tools. You're comfortable with video editing, design and motion tools such as Adobe Creative Cloud, Figma or equivalent.

Good creative judgement and a bias for action. You care about craft, but you're not precious about your ideas. You can move quickly, take feedback, challenge a brief and know when it's time to try something different.

Clear communication and collaboration. You can explain your creative thinking, back up recommendations with evidence and work closely with marketers, designers and other creators.

Bonus points if you get in front of the camera. Comfortable creating your own UGC-style content, presenting or filming yourself? Even better.