Digital Marketing Manager

The Role:

We are seeking a results-driven Digital Marketing Manager to play a key role in driving growth across CRM & Email activity in the UK and global markets. This is a pivotal role in the business driving M.com revenue, growing customer retention, improving CAC and growing all digital marketing channels in line with business goals.

Duties and Responsibilities:

• Supporting the Head of Digital Marketing in the development, management and execution of the Mulberry digital marketing strategy across key regions.
• Supporting Head of Digital Marketing with forecasting channel traffic, demand and efficiency is aligned with forecasting.
• Management of external agencies, ensuring delivery of channel strategy and performance.
• Deliver on revenue targets across CRM & email ensuring performance is aligned with forecasts, and including other channels as required.
• Plan, set up and execute Email campaigns based on promotional calendar, launches and key focuses weekly.
• Manage and optimize effective email campaigns and flows aimed at customer retention, for example welcome series, re-activations, etc.
• Develop and implement CRM strategies to enhance customer retention and engagement.
• Assist with develop strategies to convert non-loyalty customers, drive engagement, lifetime value and customer retention.
• Manage daily, weekly, monthly reporting to deliver growth across marketing channels, as required.
• Analyse campaign data to drive ongoing optimisation across email - improving KPIs such as OR, CTR, Engagement time, CVR, revenue per email, AOV, etc.
• Seek opportunities to drive growth and optimize performance across marketing channels.
• Monitor and maintain campaign tracking, attribution, and performance accuracy across all markets.
• Collaborate with creative and content teams to test and refine ad messaging, creative formats, and landing pages for maximum performance.

Culture:

• Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
• Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
• Act as an ambassador for Mulberry and communicate positively about the brand.

Sustainability:

• As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
• Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.

Skills and Experience Required:

• Experience in a similar digital marketing role, ideally with hands-on experience across multiple marketing channels.
• Proficiency in campaign analytics and data reporting (Excel/Google Sheets essential; experience with BI tools a plus).
• Experience in ESP and CRM tools such as Bloomreach.
• Proven experience in developing and delivering customer lifecycle strategies across digital marketing channels.
• Highly organised with strong attention to detail and the ability to manage multiple campaigns across regions.
• Collaborative and proactive, with excellent communication skills and the ability to work in a fast-paced environment.
• Experience in managing a team or individual.