Digital Marketing Specialist

About Us:

MyFirst is one of the fastest-growing companies in the UK and a leading car insurance brand for young drivers. With big expansion plans ahead, this is a unique opportunity to join at a pivotal stage of our journey!

Due to the location of our office being on a rural farm location you do need to be a car driver to reach our HQ.

We’re looking for a Digital Marketing Specialist to join our founding marketing team. This is a hands-on role for someone who thrives on execution, optimisation, and ownership of the entire customer journey…from marketing campaign through to a completed sale.

What You’ll Do

• Paid Media Ownership: Run and optimise campaigns across Google Ads, Meta Ads, TikTok Ads, and other emerging channels.
• SEO & AI Search: Build organic visibility and prepare for the rise of AI-driven search.
• Click-Through & Conversion Optimisation: Improve CTRs, landing page performance, and funnel conversion rates.
• Full-Funnel Ownership: Manage the journey end-to-end, from campaign to sale, ensuring accurate tracking and attribution.
• Hands-On Execution: This is a doer’s role, you’ll set up, manage, and optimise campaigns yourself.
• Data-Driven Growth: Analyse performance, test new ideas, and scale what works.
• Future Team Growth: As MyFirst expands, take the opportunity to build and lead your own performance marketing team, shaping its direction and strategy team, shaping its direction and strategy.

What We’re Looking For

Demonstrated experience in multi-channel performance marketing, including:

• Google & YouTube Ads (Essential)
• Microsoft Advertising (Essential)
• Social Campaigns - Meta, TikTok (Preferred)

• Understanding of SEO fundamentals and enthusiasm for AI search evolution.
• Background in CRO and improving ROI across funnels.
• Analytical mindset with strong reporting skills.
• A self-starter who thrives on execution.
• Ambitious, entrepreneurial, and eager to grow with a high-growth startup.

Why Join Us?

• Salary £35,000 - £50,000, with a bonus structure available after a few months.
• Be part of the founding marketing team at one of the UK’s most exciting insurance brands.
• Clear career growth potential as the business scales.
• Work in a fast-moving environment where your output has direct impact.
• Work with an energetic team in a modern office with a great vibe - custom built gym onsite for all staff to use