Lead Generation Specialist
Nauchsoft, an international software development and IT consulting company, is looking for a full-time Lead Generation specialist. We have been in the IT business for 37 years and continue growing.
The main goal of this role is to design and optimize a predictable, scalable lead generation process - primarily through LinkedIn and other B2B channels - to deliver high-quality leads that can be effectively converted by the sales team into business opportunities. This position requires a combination of analytical thinking, creativity, and hands-on experience in outreach automation, audience segmentation, and campaign optimization. Working hours start after 14.00.
Requirements:
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Around 1 year of experience in B2B lead generation or outbound marketing (entry-level candidates are also welcome).
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Practical experience with LinkedIn Sales Navigator and outreach automation tools (e.g., Expandi, Waalaxy, Lemlist, Dripify, Apollo, GetSales).
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Solid understanding of B2B sales funnels and lead qualification processes.
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Strong communication and English writing skills (Upper-Intermediate level or higher).
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Excellent analytical skills and attention to detail.
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Ability to manage multiple campaigns simultaneously and meet deadlines.
Responsibilities:
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Develop and execute LinkedIn outreach campaigns targeting specific industries and decision-makers (C-level, VP, Directors).
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Identify and segment target audiences based on ICPs and buyer personas.
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Optimize LinkedIn profiles and company pages to increase engagement and conversion rates.
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Create, test, and refine outreach message sequences and follow-ups.
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Manage and maintain CRM data accuracy (MiniCRM via Google Sheets).
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Track key metrics (response rate, reply rate, conversion to SQL) and prepare regular performance reports.
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Collaborate closely with Sales and Marketing teams to ensure a smooth lead handover and maintain a consistent feedback loop.
Nice to Have:
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Experience with CRM systems (HubSpot, Zoho, Salesforce).
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Familiarity with data enrichment tools (Apollo.io, Lusha, Clay, Phantombuster).
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Basic knowledge of email marketing or cold email campaigns.
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Understanding of paid promotions on LinkedIn or other social platforms.
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Interest in AI-driven automation and data-driven marketing.
We offer:
- Opportunity for professional self-realization and growth;
- 25 days of paid vacation;
- Medical insurance and 100% payment for sick leave;
- Professional training and obtaining certificates at the company's expense;
- Foreign language courses and other corporate programs;
- A variety of corporate events;
- Bonuses in case of wedding or a child’s birth;
- The possibility of remote work from any location.
The role is prospective and has been created in line with the company’s planned team expansion.