CRM & Lifecycle Marketing Manager

Nederlander Organization · Commerce · Events & Ticketing · 9 months ago

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Salary

≈ $82k – $213k per year (Estimated)

Location

In office (New York)

Employment

Full-Time

Confirmed on the employer's own hiring board on Nov 5, 2026. First seen by Alion on Feb 20, 2026.

Overview

Company

Impact

Profile match

Nederlander Organization

The Nederlander Organization is a family-owned operator of live entertainment venues and theatres that presents live shows. It hires CRM and lifecycle marketing managers, data engineers and accountants. The organisation is based in New York, New York, United States.

nederlander.com · HQ: New York, United States · Venues · Est. 1912

Tech stack of Nederlander Organization

Duties and Responsibilities

CRM Growth & Audience Strategy
- Monitor and grow CRM databases across all owned channels
- Develop acquisition strategies to expand opt-in patron lists
- Report on engagement, retention, and churn metrics
Channel Ownership & Operations
- Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
- Manage Salesforce Marketing Cloud and Data Cloud segmentation
- Optimize lifecycle flows including abandon cart and loyalty journeys
Performance & Analytics
- Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn
- Partner with Business Intelligence to assess CRM performance
Vendor & Platform Management
- Manage relationships with Salesforce, Attentive, and Validity
Cross-Functional Collaboration
- Collaborate with Marketing Director on acquisition strategy
- Partner with Ad Sales on reporting and performance insights
- Support Group Sales CRM initiatives

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