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Location
In office (London)
Employment
Full-Time

Confirmed on the employer's own hiring board on Nov 4, 2026. First seen by Alion on Nov 4, 2026. Nike scores A on the Alion truth index.

Overview
Company
Impact
Profile match
Nike is an American sportswear company founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman that designs and markets athletic footwear, apparel, equipment and accessories. Its brands include Nike, Jordan and Converse, sold through its own stores and apps, wholesale partners and factory outlets in Europe, North America and Asia, with manufacturing outsourced to contract factories. The company is headquartered in Beaverton, Oregon, United States.
Backed by Sugartree

In our NIKE Retail Stores we use special job names for our positions: a Store Manager is called "Head Coach", an Assistant Store Manager is called "Assistant Head Coach", a department manager is called "Coach", a team leader is called “Lead“ and a Sales Associates is called "Athlete".

As a Coach you are:

  • Using your expertise in the field of exceptional consumer service to serve and deliver a premium brand experience to our consumers
  • Leading, coaching and motivating the employees in your department and ensuring an excellent work atmosphere
  • Managing the daily business in your department to reach sales targets (incl. digital services, visual merchandising, salesfloor)
  • Identifying and improving areas based on feedback given by consumers
  • Being a brand ambassador for NIKE’s initiatives including training your team
  • Ensuring that the store complies with all NIKE standards and guidelines
  • Cooperating with your business partners across stores and HQ

More specifically, our store structure consists of the 3 Coach roles below:

COMMERCIAL

  • Leading a team who can deliver efficient receiving of product, inventory accuracy to visual presentation standards
  • Ensuring the smooth process of all inventories warranting our sales floor is always full, presentable and achieve brand standards
  • Working alongside departments leads who will oversee the individual components (product receiving and visual presentation) whilst you will be responsible for the overall product journey in store.
  • Being responsible for monthly initiative launches
  • Using our reporting tools to make the best commercial decisions
  • Achieving accurate inventory to fulfill digital orders

ATHLETE EXPERIENCE

  • Ensuring the team is equipped to deliver the highest quality athlete experience (Purpose)
  • Leading team Engagement on NIKE Community Ambassador activities
  • Partnering with senior store leadership, you will oversee the hiring processes including onboarding
  • Being responsible for store scheduling
  • Working collaboratively with store team to implement & maintain a positive NIKE culture

CONSUMER EXPERIENCE

  • Leading by example and the delivery of our sales floor service and bring the consumer journey to life
  • Ensuring the team is equipped with brand knowledge regarding all aspects consumer service including digital service enablers
  • Completing specific training and share completion with athlete services
  • Using data and analytics to provide insights and partner to achieve continuous improvement with senior store leadership

What you get:

  • Attractive salary that evolves with the market and experience
  • Opportunity on receiving monthly bonus payments
  • Attractive online and in-store employee discounts
  • Attractive Benefits Package, Pension & Share scheme
  • Exciting development and career opportunities
  • Regular training on leadership, sales and products
  • A dynamic and motivating environment which values Diversity, Equity & Inclusion (DE&I)
  • Staff dress to represent NIKE and foster our team spirit
  • Access to sports activities
  • Opportunities to participate in unique NIKE moments

What you bring:

  • A passion for NIKE and/or love of sport
  • Experience in retail and/or leadership positions
  • Very good command of English language (written and spoken)
  • Experience and competency in serving exceptional consumer service
  • Ability to coach and develop a strong team
  • Strong focus on communication
  • Flexibility to work in shifts and on weekends

Watch this video to find out about the atmosphere in our stores and learn more about our store traditions.

Did we arouse your interest and do you want to support us on our mission “To bring inspiration and innovation to every athlete in the world.”? Apply now, easy way online. We are waiting for you!

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