Senior Brand Designer
Confirmed on the employer's own hiring board on Nov 15, 2026. First seen by Alion on Nov 12, 2026. NIO scores A on the Alion truth index.
岗位职责 / Responsibilities
- Turn brand strategy into visual ideas, then into systems that scale: logo, typography, colour, motion principles, image language, iconography and grids.
- Design truly bilingual identities, pairing Chinese and Latin typography with equal care so neither reads as a translation of the other.
- Build identities that live in product, working with UX and engineering teams on UI, design tokens, components and motion.
- Present and defend work to C-level clients in Mandarin and English - in the room, on video and in writing.
- Lead concept development, from first sketches to the final presentation.
- Create guidelines, toolkits and templates that in-house teams actually use.
- Own craft and quality on every touchpoint, from a 16 px app icon to a 20 m façade.
任职要求 / Requirements
- 7+ years in brand identity design, including at least 3 years at an established brand agency or design consultancy.
- A portfolio of identity systems for automotive, technology companies, scale-ups or startups, with at least one project you led from concept to launch.
- Native or fluent Mandarin and strong professional English, written and spoken.
- Excellent presentation skills: you can tell the story behind a system, handle pushback and win the room - with founders, boards and engineers alike.
- Startup experience, in-house or with founding teams. You're comfortable moving fast on incomplete briefs and changing priorities.
- Deep typographic knowledge, including Chinese type and bilingual (CJK + Latin) typesetting.
- Fluency in Figma and Adobe Creative Cloud, and a working command of motion (After Effects or similar).
- A sharp understanding of the Chinese tech landscape and what it takes to build a brand for global markets.
加分项：
- Experience with generative, coded or data-driven identities (Cavalry, TouchDesigner, p5.js, variable fonts).
- AI tools in your design workflow, used with judgment rather than as a shortcut.
- 3D and CGI skills (Cinema 4D, Blender) for product-led brands.
- Sector experience in AI, robotics, mobility/EV, consumer electronics or fintech.