Marketing Manager

Key Responsibilities

1. IT Staffing Augmentation Marketing

• Develop and execute marketing campaigns to promote staffing and consulting

services.

• Build and maintain marketing collateral such as case studies, service

brochures, and client success stories.

• Collaborate with the business development team to support lead generation and

client acquisition.

• Manage digital marketing (social media, LinkedIn, website content) to

showcase staffing expertise.

2. Product Marketing (NovaSync, NovaSafe)

• Develop go-to-market strategies and campaigns for product launches and

feature updates.

• Create product content including whitepapers, blogs, datasheets, pitch decks,

and demo scripts.

• Conduct market research and competitor analysis to strengthen product

positioning.

• Collaborate with sales teams to drive product adoption and support pre-sales

activities.

3. General Marketing

• Oversee brand communication, ensuring consistent messaging across platforms.
• Plan and execute email campaigns, newsletters, and webinars.
• Track campaign performance using analytics tools and report ROI.
• Coordinate with external vendors, designers, and agencies when needed. ⸻ Qualifications
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 2-5 years of marketing experience (IT services and/or product marketing

preferred).

• Strong written and verbal communication skills.
• Hands-on experience with digital marketing tools (LinkedIn campaigns, SEO,

Google Analytics, HubSpot, etc.).

• Ability to manage multiple priorities and work in a fast-paced environment. ⸻ Desired Skills
• Prior experience in IT services/staffing or SaaS/enterprise product marketing.
• Creative thinker with strong storytelling ability.
• Strong project management and collaboration skills.
• Knowledge of content creation tools (Canva, Adobe Suite, video editing tools)

is a plus.