Associate - Content Creator

You should apply if you have:

• A strong understanding of Instagram Reels, YouTube Shorts, and emerging social media content formats.
• A natural flair for storytelling, humour, and creating engaging short-form video content.
• Confidence in front of the camera, with the ability to host, present, and perform in different content formats.
• The ability to conceptualise original content ideas and turn trending topics into relevant, engaging brand content.
• Strong understanding of social media trends, audience behaviour, hooks, and retention-driven storytelling.
• Experience scripting short-form videos in English and Hinglish.
• A good understanding of shooting techniques, framing, lighting, and basic video editing.
• The ability to collaborate with writers, designers, videographers, and editors to bring content ideas to life.
• A genuine interest in fitness, nutrition, supplements, and internet culture.

You should not apply if you:

• Are uncomfortable being on camera or presenting content.
• Rely entirely on trends without bringing original ideas to the table.
• Prefer only static content and are not interested in short-form video storytelling.
• Struggle to create engaging hooks or simplify complex topics into entertaining content.
• Are not comfortable experimenting with different content formats, incorporating feedback, or adapting quickly.
• Are not interested in fitness, nutrition, or the supplement industry.

Skills Required:

• Short-form video content creation for Instagram Reels and YouTube Shorts.
• On-camera presentation, hosting, and performance.
• Creative ideation, storytelling, and scriptwriting.
• Strong understanding of social media trends, hooks, pacing, and audience retention.
• English and Hinglish communication.
• Basic videography, framing, lighting, and video editing.
• Familiarity with editing tools such as CapCut, Premiere Pro, or similar software.
• Understanding of Instagram and YouTube content performance metrics.
• Ability to collaborate with production, design, and social media teams.

What will you do?

• Content Ideation: Conceptualise original, trend-led, and culturally relevant content ideas for Nutrabay's social media platforms.
• On-Camera Content Creation: Act as an on-screen face for Nutrabay, hosting and performing in Reels, Shorts, product explainers, and other video formats.
• Scriptwriting & Storytelling: Develop engaging scripts, strong hooks, and creative video flows that capture attention and encourage viewers to watch, share, and engage.
• Trend Integration: Identify relevant social media trends, memes, and conversations and adapt them creatively for Nutrabay's audience.
• Product Storytelling: Create engaging content around supplements, fitness, nutrition, product launches, and brand campaigns.
• Video Production: Work closely with the in-house production team to plan shoots, execute concepts, and ensure the intended creative output.
• Content Experimentation: Test new formats, recurring series, storytelling approaches, and creative concepts to improve content performance.
• Campaign Support: Participate in brand campaigns, product launches, and social media initiatives through original video concepts and on-camera execution.
• Performance Optimisation: Collaborate with the social media team to understand content performance, audience retention, shares, saves, and engagement, and apply learnings to future content.
• Brand Representation: Maintain Nutrabay's tone of voice and personality while creating content that feels authentic, relatable, and entertaining.

Work Experience:

• 1 to 3 years of relevant experience in content creation, social media, digital content, or video production.
• Prior experience creating content for D2C, fitness, lifestyle, or consumer brands is preferred.
• A portfolio or social media profile demonstrating original short-form video content and on-camera presence is required.
• Candidates with strong personal content creation experience may also be considered.

Working Days: Monday - Friday

Perks:

• Opportunity to become a recognisable on-camera face of a growing health and nutrition brand.
• Access to Nutrabay's in-house content production studio.
• Creative freedom to experiment with original content formats and ideas.
• Opportunity to work on product launches, brand campaigns, and high-visibility social media projects.
• Work closely with an experienced creative, social media, and production team.
• Friendly atmosphere
• High learning & personal growth opportunity
• Flexible Timings
• Diverse work environment

Location: Delhi NCR (Work from Office)

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.

Working with Nutrabay can be fun and a place of unique growth opportunities. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will feel appreciated and valued for the work you deliver. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers to now, and our family is constantly growing.

We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 million in a Series A funding.

Nutrabay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, colour, gender identity or expression, genetic information, marital status, medical condition, national origin, political affiliation, race, ethnicity, religion or any other characteristic protected by applicable local laws, regulations and ordinances.