Business Development Manager – Robotics & Edge AI

Role Summary

We are seeking an experienced and highly driven Business Development Manager (BDM) -Robotics & Edge AI to lead our growth strategy across the India market. This role focuses on identifying, shaping, and closing opportunities for Edge AI hardware, software, and end-to-end solutions across multiple industry verticals including automotive, industrial, manufacturing, smart cities, mobility, and surveillance.

The ideal candidate brings a strong mix of technical understanding of Edge AI and strategic business acumen, along with deep customer and ecosystem relationships in India.

Key Responsibilities

1. Market & Business Development

• Develop, own, and execute the go-to-market (GTM) strategy for Edge AI solutions in India.
• Identify growth opportunities across automotive, industrial, robotics, smart city, retail, healthcare, and public sector domains.
• Build a strong opportunity pipeline and deliver consistent quarterly growth.
• Conduct competitive analysis, pricing intelligence, and market positioning for Edge AI offerings.

2. Customer Acquisition & Account Leadership

• Drive strategic engagement with OEMs, Tier-1s, cloud providers, ISVs, system integrators, and device manufacturers.
• Lead C-suite and senior stakeholder conversations to evangelize Edge AI solutions.
• Own the full deal lifecycle - from prospecting to negotiation to closure.
• Work closely with solution architects and engineering teams to develop customer-specific proposals.

3. Solution Positioning & Technical Understanding

• Understand and articulate value propositions for Edge AI platforms including CPUs, MCUs, NPUs, accelerators, sensors, and cloud-edge architectures.
• Translate customer business needs into technical requirements and roadmap inputs.
• Support PoCs, pilots, performance benchmarks, and solution evaluation cycles.

4. Ecosystem & Partnership Development

• Develop partnerships with AI/ML ISVs, analytics companies, OEMs, ODMs, chip vendors, and cloud partners.
• Represent the company in industry events, partner workshops, and technology forums.
• Build relationships to accelerate joint GTM and co-selling opportunities.

5. Internal Collaboration & Leadership

• Collaborate with product management, marketing, engineering, and global BD teams.
• Provide field intelligence and customer insights to influence product roadmaps.
• Drive cross-functional alignment for customer success and market expansion.

Must-Have Qualifications

• 8-12+ years of Technical Customer facing role / Business Development / OEM engagement experience in:
  • Edge AI or AI/ML platforms
  • Embedded systems / processors
  • Automotive or industrial electronics
  • IoT or edge computing
• Strong understanding of:
  • Edge AI workloads (vision, sensor fusion, speech, predictive analytics)
  • NPUs, GPUs, MCUs/MPUs, SoCs, accelerators
  • Sensors (camera, radar, lidar), connectivity, and device-to-cloud systems
  • AI frameworks and pipelines (TensorFlow Lite, ONNX, PyTorch, inference runtimes)

Soft Skills

• Excellent communication, stakeholder management, and executive-level presentation skill
• Ability to collaborate with technical teams and simplify complex concepts
• Entrepreneurial mindset with ownership and drive

Education

• Bachelor’s degree in Engineering (ECE, EEE, CSE, or related fields)
• MBA is preferred but not mandatory
• Certifications in AI/ML or cloud (AWS/Azure/GCP) are an advantage

More information about NXP in India...