Brand Lead
Confirmed on the employer's own hiring board on Nov 12, 2026. First seen by Alion on Nov 12, 2026. OLIVER scores B on the Alion truth index.
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Brand Lead
Location: Mumbai
About the role:
As a Brand Lead, you'll play a pivotal role in creatively managing a new age, wellness tea brand. Your responsibilities include providing strategic insights, ensuring creative consistency across various touchpoints like social media, creators, E-commerce and POSM. You'll be leading and inspiring a team of writers, designers, and account managers to deliver high-quality work. This role demands a strong creative vision, collaborative spirit, an ability to work with diverse stakeholders, and an unwavering focus on the bigger picture.
The role will support India’s largest wellness tea brand across its entire product portfolio. The brand is going through a major portfolio overhaul and a key lever of that will be how the brand shows up on social & digital. The right candidate will have experience working on lifestyle, health & wellness and fitness brands and have a keen personal interest in fitness, wellness and nutrition.
The brand speaks to clean girlies, matcha girlies and pilates girlies - if you can speak their language, we’re looking for you!
What you will be doing:
- Lead an integrated team, providing guidance and management.
- Drive constant experimentation and content innovation to identify breakthrough ideas.
- Develop brand and cultural narratives to establish a compelling brand image.
- Collaborate with internal and external partners to generate fresh content ideas and drive Shorts adoption.
- Execute go-to-market plans and campaigns, keeping abreast of the latest trends.
- Align content strategies with stakeholders for a unified approach.
- Oversee influencer content planning, ensuring seamless integration into owned and earned media plans.
- Approve content plans, creative layouts, monthly narratives, and assets.
- Monitor and approve all asset production briefs and creative outputs.
- Lead all aspects of content creation, from content creator selection to on-site shoots and asset production.
- Establish KPIs and objectives, providing regular measurement reporting.
What you need to be great in this role:
- Minimum 8 years of content management and strategy experience, ideally in top-tier agencies, with a robust digital background.
- Demonstrated proficiency in handling modern lifestyle brands with a strong personality.
- Proven experience managing teams of at least 8 members in previous roles.
- Exceptional attention to detail, an elevated aesthetic sensibility and the ability to convert a vision into tangible creative output
- Innate creativity with a clear strategic vision and an understanding of contemporary brand codes
- Exceptional influencing skills and adept at creative problem-solving.
- Excellent planning, organization, and stakeholder management skills.
- Proficiency in managing workflow, prioritizing tasks, and maximizing productivity.
- Seasoned creator with a track record of seeing projects through from concept to completion.
- Highly creative with a strong ability to generate ideas and contribute practically to studio output.
- Self-motivated and capable of working with minimal supervision.
- Collaborative team player, open-minded, and devoid of political inclinations.
- Proven ability to lead and inspire creative teams effectively.
- Excellent communication and interpersonal skills across all levels of the organization.
- Discretion in handling confidential and personal information.
- Driven, proactive, and enthusiastic team player.
- Passion for and inquisitive about AI and new technologies
- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical
In this dynamic role, you'll be at the forefront of shaping and elevating the brand narrative for this youthful, contemporary brand, driving innovation, and fostering collaboration across the team and with external partners. Your creative prowess and strategic acumen will be pivotal in ensuring the continued success and growth of these brands.
Req ID:19124
#LI-Onsite #LI-SP1
Our values shape everything we do:
BeAmbitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.