Account Executive - DACH & EU Markets

OptiSigns is a global leader in digital signage and digital experience, offering SaaS solutions that help businesses create seamless online and offline experiences. Our platform brings together AI, IoT, and no-code/low-code tools, enabling 36,000+ customers worldwide to run dynamic digital signage. With a strong existing customer base in the region and rapid growth across Europe, we are seeking a driven Senior Account Executive to expand our presence in the DACH and broader EU markets.

If you are an entrepreneurial sales professional who wants to take a proven product into a fast-growing market and own your results, this role is for you. Join OptiSigns and help drive the next stage of our European growth across the DACH region and beyond.

As Senior Account Executive for DACH, you will be the primary closer for our growth in the region. You will own the full sales cycle for DACH accounts, ensure each deal meets local regulatory requirements - including VAT, GDPR, and the rules governing sales of physical electronic devices - and relay market insight back to the Commercial Director and US executive team. Reporting to the Commercial Director and working alongside the local SDR team, you will partner with customer success to win, grow, and retain accounts.

Key Responsibilities

• Sales Ownership: Own and close the full sales cycle for DACH accounts - qualifying, running demos, negotiating, and closing - working pipeline from the SDR team alongside self-sourced opportunities, against an individual quota.
• Regulatory Compliance: Ensure each deal and the day-to-day sales process comply with applicable EU regulations - correct VAT treatment on quotes and contracts, GDPR-compliant handling of prospect and customer data, and adherence to the rules governing in-region sales of physical electronic devices. Escalate anything that needs legal or finance review.
• eCommerce Sales Support: Keep product listings on regional platforms such as Amazon DE accurate and compliant, and use them as a supported sales channel; coordinate with marketing and ops on content, pricing, and fulfilment questions.
• Market Feedback: Relay field intelligence - customer needs, buying behavior, competitive activity, and pricing or packaging gaps - to the Commercial Director and US executives to inform the DACH go-to-market approach.
• Localization Input: Identify where sales materials, demos, and product features need adapting for German-speaking buyers, and recommend changes based on live deal experience.
• Customer Success Collaboration: Partner with customer success on onboarding, satisfaction, retention, and expansion within your accounts.
• Industry Presence: Represent OptiSigns at DACH and European trade shows, conferences, and industry events - generating leads, building relationships, and reporting back market signals.
• Team Collaboration: Work closely with the Munich SDRs and report to the Commercial Director; contribute to a cohesive local team without direct-report management responsibility.

Requirements

Ideal Candidate Traits

Entrepreneurial Spirit: A self-starter who takes ownership of a territory and drives results without close supervision - well suited to opening a new market.

Business Acumen: Comfortable with EU regulatory frameworks relevant to SaaS sales, including VAT, GDPR, and eCommerce, and able to factor them into how deals are structured.

Market Expertise: Strong working knowledge of the DACH market - the cultural, regulatory, and commercial differences that shape how buyers evaluate and purchase.

Consultative Seller: Skilled at running a full sales cycle, tailoring the pitch to customer needs, and feeding practical market and localization observations back to the Commercial Director and US team.

Collaborative: Works effectively with SDRs, customer success, and US-based stakeholders, and leads by example as part of a small local team.

Excellent Communicator: Able to explain technical and regulatory concepts clearly to both technical and non-technical buyers.

Skills & Experience

• Proven track record as a quota-carrying Account Executive, ideally in SaaS or technology, closing mid-market or enterprise deals.
• Familiarity with EU regulations relevant to the sales process, including VAT, GDPR, and the sale of physical electronic devices.
• Experience selling through eCommerce or marketplace channels, especially Amazon DE.
• Demonstrated success selling into the DACH or broader EU region and consistently hitting targets.
• Strong self-management: disciplined pipeline, forecasting, and CRM hygiene.
• Native-level German proficiency is essential; fluency in English is required. Knowledge of additional European languages is a plus.

Travel Requirements

• Initial onboarding: A short onboarding and product-training period in Houston, TX
• Ongoing: Periodic travel to the US for company kickoffs and training, plus regular travel within Europe for customer meetings, trade shows, and industry events.

Why OptiSigns?

• Be a key player in a rapidly growing global company with a strong foothold in the digital signage industry.
• Lead the expansion of a highly successful product into new markets, with the autonomy to shape the future of OptiSigns in Europe.
• Work in a dynamic, innovative environment that values creativity, entrepreneurship, and customer success.
• Enjoy the opportunity to travel internationally and network with industry leaders at major conferences and trade shows.

Benefits

Your Benefits in Munich

• Vacation: 26 days + all Bavarian and national public holidays.
• Equipment: Choice of a MacBook or Dell XPS incl. a 4K monitor.
• Mobility: €100 monthly public transit (MVV) subsidy or a bike-leasing option.
• L&D: €1,500 annual budget for courses, certifications, or language training.
• Food & Beverage: Lunch subsidy card and free office snacks.

• Health: Statutory health insurance with an option for supplementary private insurance.

Ready to Join Us?

If you’re excited to help shape the future of digital signage and support our fast-growing EMEA customer base, we’d love to meet you.