Sales Development Representative - DACH & EU Markets

About OptiSigns OptiSigns is a global leader in digital signage and digital experience, offering SaaS solutions that help businesses create seamless online and offline experiences. Our platform brings together AI, IoT, and no-code/low-code tools, enabling 36,000+ customers worldwide to run dynamic digital signage. With a strong existing customer base in the region and growing demand across Europe, we are building a local sales team in Munich to expand our presence in the DACH market.

The Role As a Sales Development Representative, you are the first point of contact for prospective customers in the DACH region. You generate and qualify pipeline through outbound prospecting and inbound follow-up, and book qualified meetings for our Account Executive. You report to the Commercial Director and work closely with the AE to grow our footprint in German-speaking markets.

Responsibilities

Outbound Prospecting: Identify and reach target accounts across DACH through calls, email, and LinkedIn, using researched, personalized outreach to start conversations.

Lead Qualification: Respond to and qualify inbound leads, assess fit and intent, and prioritize the strongest opportunities.

Meeting Generation: Book qualified meetings and product demos for the Account Executive, and ensure clean handoffs.

Account Research: Build target-account lists, map key contacts, and understand prospect needs before outreach.

Pipeline Hygiene: Keep activity, contacts, and opportunities accurate and up to date in HubSpot.

Targets: Meet or exceed activity and qualified-opportunity goals on a consistent basis.

Compliant Outreach: Handle prospect data in line with GDPR throughout the prospecting process.

Market Feedback: Share what you hear from the market - objections, needs, competitive signals - with the AE and Commercial Director.

Requirements

What We're Looking For

• Self-motivated and resilient, comfortable with high activity volume and a degree of rejection.
• Strong written and verbal communication; genuinely good at starting conversations.
• Curious about customers' businesses and quick to learn a technical product.
• Organized and disciplined with follow-up and CRM use.
• Coachable, with a clear interest in building a career in sales.

Skills & Experience

• 1-2 years in an SDR/BDR or similar outbound or customer-facing role, ideally in SaaS or technology; strong entry-level candidates with the right drive will be considered.
• Familiarity with outbound and CRM tools (HubSpot, Outreach, LinkedIn Sales Navigator) is a plus.
• Native or fluent German and professional English; additional European languages a plus.
• Awareness of GDPR-compliant prospecting practices.

Location & Travel Based in Munich. Occasional travel within Europe for team events and trade shows, plus a short onboarding period (Houston or remote).

Benefits

Your Benefits in Munich

• Vacation: 26 days + all Bavarian and national public holidays.
• Equipment: Choice of a MacBook or Dell XPS incl. a 4K monitor.
• Mobility: €100 monthly public transit (MVV) subsidy or a bike-leasing option.
• L&D: €1,500 annual budget for courses, certifications, or language training.
• Food & Beverage: Lunch subsidy card and free office snacks.

• Health: Statutory health insurance with an option for supplementary private insurance.

Ready to Join Us?

If you’re excited to help shape the future of digital signage and support our fast-growing EMEA customer base, we’d love to meet you.