Performance Marketing Manager

OS3 Digital, a leading full-service digital agency based in Larnaca, is looking for a results-driven Performance Marketing Manager to lead paid advertising for our clients. You will plan, launch and optimise campaigns across Meta Ads, Google Ads and TikTok Ads, turning ad budgets into measurable growth. This role suits someone who loves data, enjoys testing and optimising, and can explain the numbers clearly to clients.

Responsibilities

• Campaign Strategy: Build full-funnel paid media strategies aligned with each client's goals, budget and audience.
• Campaign Management: Set up, launch and manage campaigns on Meta Ads (Facebook/Instagram), Google Ads (Search, Shopping, Performance Max, YouTube) and TikTok Ads.
• Optimisation: Monitor performance daily and optimise for ROAS, CPA, CTR and conversion rate through audience, bidding, budget and creative adjustments.
• Testing: Plan and run A/B tests on audiences, creatives, copy and landing pages, and scale what works.
• Tracking & Analytics: Set up and maintain conversion tracking (Pixel, Conversions API, GA4, Google Tag Manager) and ensure data accuracy.
• Creative Direction: Brief the design and content teams on ad creatives, hooks and copy that perform.
• Reporting: Prepare clear monthly reports and dashboards, and present insights and next steps to clients.
• Client Communication: Be the point of contact for ad performance, set realistic expectations and advise on budgets.
• Team Leadership: Mentor junior team members and keep up with platform updates and best practices.

Requirements

• Proven experience managing paid campaigns on Meta Ads and Google Ads; TikTok Ads experience is a strong plus.
• Track record of delivering measurable results for e-commerce, lead-generation or local businesses.
• Strong analytical skills and comfort with GA4, Looker Studio or similar reporting tools.
• Solid knowledge of tracking setup (Meta Pixel, Conversions API, Google Tag Manager).
• Understanding of funnels, audience targeting, attribution and budget allocation.
• Excellent communication skills in Greek and English, with the ability to explain data simply.
• Organised, proactive and comfortable managing multiple client accounts.
• Bonus: Google Ads and Meta Blueprint certifications, experience with AI-assisted ad tools.

What we offer

• Annual Leave: 21 days of paid vacation.
• Reward System: Recognition and performance-based rewards tied to client results.
• Great Culture: Positive, collaborative work environment.
• Snacks & Coffee: Keep the ideas flowing.
• Competitive Salary: Based on experience and value brought to the team.
• Learning Opportunities: Stay sharp with access to new tools, trends and creative freedom.
• Work-Life Balance: We take your well-being seriously.