Email & CRM Coordinator

Requirements: Advanced hands-on experience using email marketing, CRM or customer engagement platforms to build and deploy campaigns Emarsys experience preferred (or similar customer engagement platforms) Strong understanding of digital asset specifications, responsive email build and production requirements; HTML and CSS capability is desirable Strong understanding of customer databases, consent, personalisation, segmentation and audience exclusions Experience using Google Analytics 4 or similar analytics tools to interpret campaign and onsite behaviour Prior experience working in a fast-paced e-commerce, CRM, retail marketing or digital agency environment Experience in e-commerce, fashion or retail is highly desirable Tertiary qualification in digital, e-commerce, marketing, analytics or a related discipline, or equivalent relevant experience Any short courses in Digital Marketing or Digital Platform certification highly regarded Core Requirement: Build and implement approved email and CRM campaigns, including promotional, event, transactional and lifecycle communications, to support revenue and customer engagement. Translate approved briefs and supplied content into accurate, on-brand campaign builds within the email platform, without changing creative or commercial intent. Manage campaign set-up, responsive build, testing, tagging, accessibility, scheduling, approvals and deployment across the relevant platforms. Complete pre-deployment quality assurance across content, links, pricing, promotional terms, rendering, audiences, exclusions, personalisation, tracking and approvals. Monitor email and CRM performance across revenue, traffic, conversion, engagement and deliverability; identify opportunities and implement agreed adjustments. Maintain expert knowledge of platform capabilities and recommend practical campaign, automation and audience opportunities to the E-Commerce Manager. Manage day-to-day delivery of the approved weekly email schedule, confirming briefs, content, approvals, audiences and dependencies with relevant stakeholders. Maintain the operational campaign calendar provided through the E-Commerce Manager and Marketing team, updating delivery timing and status without owning the communication or content plan. Build and maintain approved customer journeys that support engagement and revenue across store and online customer touchpoints. Implement, monitor and optimise approved triggered, automated and transactional communications for the e-commerce platform. Build, validate and maintain audience segments, suppression rules and exclusions for accurate campaign delivery.

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities. Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!