Senior Analyst, Marketing Analytics & Measurement

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth.

We don’t just track performance-we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success. Our approach to full-funnel strategy, buying, and measurement delivers results that matter-and it’s getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land.

About the Role:

In this role, you will serve as an expert on our Measurement Solutions team, helping clients get the most value from marketingmeasurement.You will support 2-3 client engagements as a core measurement contributor, partnering closely with account and measurement leads. You will play a key role in the development, direction, and success of these engagements.

Measurement Solutions work focuses on connecting the dots between data, analytics, and business realities to drive marketing activation value for large-scale marketing clients. This includes getting into the data to perform analytics that drive media optimizations, as well as supporting in-market testing-from test design and setup through test readouts and final recommendations. This role involves significant client engagement and requires strong communication and partnership skills.

You will be an expert in how marketing measurement technology works and how to leverage it to advance marketing activation (testing, analysis, etc.) and unlock tangible business value for clients. Our approach to marketing measurement is a key differentiator of Ovative Group.

Responsibilities of a Senior Analyst, Marketing Analytics & Measurement:

Client Engagement:

• Deliver best-in-class client experience on client engagements by helping craft and deliver workplans, workstreams, andanalytics

• Partner withOvativeclient leaders on client success, opportunities, &optimalapproach to ensure the client is happy and getting value from marketingmeasurement

• Develop cross-channel activation roadmap for clients,focused on driving enterprisegoals

• Develop visualizations to clearly communicate complex ideas to clients &theinternalteam

Subject MatterExpertise:

• Apply best practices to analyze client media performance data toidentifytrends and opportunities forimprovement

• Translate cross-channel analysis, reporting & observations into business insights and actionablerecommendations

• Perform ad-hoc deep analysis to uncover key opportunities and translate into actionablerecommendations

• Support & advise clients andOvativemedia teams on test design, execution, and recapanalysis

• Develop subject matterexpertisein omni-channel, advanced media measurement tools such as multi-touch attribution, online-to-offline matching, media mixmodeling

Leadership & Empowering Others:

• Develop and educate peers on new methods of improving activation/insights

• Support internal teamsatOvativein driving the greater value from using Media Mix Models(through education & guidance)

• Work with internalOvativeteams tocome up withmarketing solutions/value-addsplays

Structured Thinking & Communication:

• Address complex, open-ended analytics requests in a structured manner

• Identify & focus on what matters most to move the client's businessforward

• Structure activation work and communication to drive most critical/fundamental businessgoals

Requirements:

• 3+ years relevant professional work experience

• Excellent communicator & collaborator between multiple client & internal teams

• Able to connect complex marketing data & situations into tangible businesspaths

• Experience within marketing industry (digital marketing preferred)

• Must be able to thrive working in ambiguoussituations

Preferred:

• Experience with digital marketing analytics software (Adobe Analytics, Google Analytics,ViQ,etc)

• Experience related to in-marketing testing for marketing investments (ex: Incrementality test using a holdout of a geographical area or customer holdout)

• Experience using SQL to gather data or run analytics ondatasets

• Experience working with MMM/MTA marketing models Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs,etc)

Pay Transparency:

At Ovative, we offer a transparent view into three core components of the total compensation package: Base Salary, Annual Bonus, and Benefits.

For our Senior Analyst positions, including the position of Senior Analyst, Marketing Analytics & Measurement, our compensation range is from $75,000 to $93,000 on an annualized basis,which is inclusive ofan annual bonusopportunityof 15% of base salary.

Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

At Ovative, culture isn’t a buzzword-it’s the reason we’ve been named a Top Workplace for ten years running. We lead with trust, transparency, and a commitment to doing the hard work others avoid.

We offer flexibility. You'll work from our Minneapolis, Chicago, or New York office on set days each week, and an option to work remote on others.

Our open floor plan reflects our open communication and flat structure-where interns collaborate with VPs, analysts partner with senior leaders, and our CEO engages with every team member. Together, we create an environment where smart, driven people can do their best work and support one another in the process.

We’re equally committed to inclusion and belonging. Ovative fosters a workplace where everyone can participate and thrive-regardless of ethnicity, gender, sexual orientation, gender identity, or expression or other protected class status. Our benefits and policies reflect that commitment, from inclusive medical leave coverage for same-sex spouses to equitable care and support for all families.

Benefits:

We strive to hire and retain the best talent by offering fair, competitive compensation, a meaningful bonus program, and excellent health coverage. When the company performs well, we all benefit.

Some tangible benefits and amenities we enjoy:

• Access to all office spaces in MSP, NYC, and CHI

• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams

• Generous paid vacation policy

• 401k match program

• Top-notch health insurance options, inclusive of same sex partners

• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs

• Monthly stipend for your mobile phone and data plan

• Sabbatical program

• Charitable giving via our time and a financial match program

• Shenanigan’s Day

Additional information can be found at Ovative's Career Page.

The details of the benefits are covered by applicable plan documents for group benefits and by company policies where a plan document does not apply.

Working at Ovative won’t be easy-but if you like challenging, hard work, driving results, and being surrounded by the best talent, it has the potential to be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!

EEO & Accessibility:

Ovative is an Equal Opportunity Employer committed to a respectful, inclusive workplace for all. Applicants receive consideration without regard to legally protected characteristics (e.g., color, religion, creed, national origin, sex, pregnancy, childbirth and related conditions, sexual orientation, gender identity/, gender expression, gender identity, age, physical or mental disability, marital/ status, familial status, military or veteran’s status, genetic information, status with regard to public assistance, and any other status protected under applicable law).

We provide reasonable accommodations consistent with the Americans with Disabilities Act and applicable state law to qualified applicants and employees with disability, unless doing so would create an undue hardship.

If you need assistance or accommodation at any stage of the application or interview process due to a disability, please contact us at [email protected].

Application Details and Process:

Applicants must be legally authorized to work in the United States for any employer on a full-time basis, without current or future need for visa sponsorship. Ovative is unable to sponsor or take over sponsorship of an employment visa for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification documentation upon hire.

Open Until Filled or Otherwise Withdrawn:

We encourage interested candidates to apply early. The position will remain open for at least 10 business days from the first day of posting. After this time, if the position has not been filled, the posting will remain open until the position is filled, or until the posting is otherwise closed or withdrawn for business reasons.