Senior Manager Marketing

The Senior Manager, Marketing (North America) will lead the strategic and creative direction of our marketing efforts across digital, social, content, partnerships, and live events. This role oversees a multidisciplinary team of Marketing Manager, Graphic Designers, Social Media and Videographers/Editors. The ideal candidate combines strategic brand thinking with hands-on execution, thrives in fast-paced environments, and knows how to translate esports culture into revenue-driving initiatives.

Core Responsibilities or Job Duties include:

Leadership & Creative Direction

• Lead, mentor, and develop a small team of managers, designers, editors, and social brand managers.
• Foster a high-performance, collaborative creative culture that encourages experimentation and innovation.
• Provide clear, actionable feedback to elevate design, video, and content output.

Content Strategy & Brand Execution

• Translate brand strategy into compelling creative content across all platforms (YouTube, TikTok, X, Instagram, Twitch).
• Develop content frameworks, campaign concepts, and storytelling approaches aligned with brand identity.
• Ensure consistency in tone, visual identity, and messaging across all channels and creative deliverables.
• Monitor content performance and leverage insights/data to optimize reach, engagement, and growth.

Marketing Operations & Project Management

• Oversee marketing project scheduling, workflows, and creative planning to meet deadlines and business goals.
• Maintain and update the marketing department budget, ensuring efficient and strategic allocation of resources.
• Manage cross-functional alignment with esports operations, partnerships, merchandise, and executive leadership.
• Ensure all brand deliverables satisfy partner/sponsor requirements.

Live Events & Experiential Marketing

• Lead marketing strategy and promotion for tournaments, live activations, meet-and-greets, watch parties, and community events.
• Oversee on-site creative execution, content capture, and post-event storytelling.
• Collaborate with event production teams to maximize visibility, fan engagement, and sponsor exposure.

Stakeholder Collaboration

• Serve as the main creative marketing partner for internal stakeholders including Partnerships, Esports, Merch, and Leadership.
• Translate business needs into actionable creative briefs and campaigns.
• Ensure alignment across teams and maintain strong communication throughout project lifecycles.

Requirements

• Experience: 5+ years in marketing, digital content, or creative leadership-ideally in esports, gaming, entertainment, or youth-focused brands. Proven track record managing creative teams and delivering high-quality, multi-platform content.
• Technical Skills: Strong proficiency with Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere), Figma, and knowledge of video editing/motion graphics workflows. Comfortable working with CMS/DAM tools.
• Platform & Analytics Expertise: Deep understanding of YouTube, TikTok, Instagram, X, and Twitch best practices, including SEO, retention, and optimization. Ability to interpret performance data and build data-informed growth strategies using tools like YouTube Studio, TikTok Analytics, Meta Business Suite, and Google Analytics.
• Marketing & Commercial Acumen: Experience managing budgets, timelines, production workflows, and vendor relationships. Strong familiarity with sponsor deliverables, branded content, merchandising/MTX marketing, and supporting sales teams with marketing assets.
• Esports & Gaming Knowledge: Strong grasp of the esports landscape, COD ecosystem, creator economy, and gaming culture, with the ability to craft culturally relevant, authentic content.
• Leadership & Communication: Excellent project management, cross-functional collaboration, and creative feedback skills. Ability to lead teams in a fast-paced, high-volume creative environment.