Director Marketing

Director - Marketing

Job Description

Oxiliry is looking for an experienced and results-driven Director - Marketingto lead the overall B2B marketing strategy and growth initiatives for Rebiz. The ideal candidate will have extensive experience in demand generation, performance marketing, customer acquisition, marketing automation, and revenue-driven marketing strategies.

This role requires a strategic leader who can develop and execute integrated, multi-channel marketing campaigns, generate qualified sales pipelines, strengthen brand positioning, and lead a high-performing marketing team.

Key Responsibilities

• Develop and execute comprehensive B2B marketing strategies aligned with business growth and revenue objectives.

• Lead demand generation initiatives to drive Sales Qualified Leads (SQLs), customer acquisition, and pipeline growth.

• Plan, execute, and optimize multi-channel marketing campaigns across LinkedIn Ads, Google Ads, email marketing, outbound campaigns, and digital platforms.

• Oversee HubSpot CRM, marketing automation, lead scoring, segmentation, nurturing workflows, and reporting.

• Manage marketing budgets, campaign performance, customer acquisition costs, ROI, and conversion rates.

• Develop and implement account-based marketing (ABM) strategies targeting enterprise and mid-market customers.

• Strengthen brand positioning, content marketing, SEO, website performance, and digital presence.

• Collaborate with sales, product, and leadership teams to align marketing activities with revenue targets.

• Identify new market opportunities, customer segments, strategic partnerships, and acquisition channels.

• Establish marketing KPIs, performance dashboards, and weekly and monthly reporting frameworks.

• Lead, mentor, and develop the marketing team while driving continuous improvement and innovation.

Required Qualifications & Experience

• 7-10 years of experience in B2B marketing, growth marketing, demand generation, or performance marketing, including leadership experience.

• Proven experience developing and executing marketing strategies that generate qualified leads and measurable revenue growth.

• Strong hands-on experience with LinkedIn Ads, Google Ads, outbound marketing, and cold email campaigns.

• Proficiency in HubSpot CRM, marketing automation, lead management, segmentation, and reporting.

• Experience managing marketing budgets, multiple campaigns, and cross-functional teams.

• Strong understanding of B2B sales funnels, customer acquisition, marketing analytics, and performance optimization.

• Excellent leadership, communication, presentation, and stakeholder management skills.

Preferred Qualifications

• Experience in B2B SaaS, technology, or retail technology industries.

• Experience targeting enterprise and mid-market customers.

• Knowledge of account-based marketing, SEO, marketing attribution, and revenue operations.

• Familiarity with Apollo, ZoomInfo, Clay, or similar prospecting and enrichment tools.

• Experience developing partner marketing programs and scaling marketing functions.