SEO Expert

The SEO Expert develops and executes search engine optimization campaigns aligned with PixelChefs business goals and marketing initiatives. Responsibilities include managing schema markup and structured data implementation, conducting search intent analysis, and performing competitor analysis using sophisticated SEO tools. The expert continuously monitors SEO analytics and reporting to fine-tune strategies, enhance page experience, and maximize the effectiveness of link building and digital outreach efforts. This position requires fluency in English and strong analytical skills to evaluate organic traffic trends and adapt SEO tactics effectively. The role does not involve managing a team but demands proactive independent work and collaboration within cross-functional teams.
Responsibilities

• Conduct thorough keyword research to identify valuable search terms aligned with business goals and user intent.
• Implement and optimize on-page SEO elements including meta tags, headers, images, and internal linking structures.
• Perform technical SEO audits and resolve issues related to website architecture, crawlability, indexing, and site speed.
• Develop and execute content strategies to improve search rankings and user engagement through relevant and quality content.
• Utilize Google Search Console and GA4 to monitor site performance, track organic traffic, and evaluate SEO effectiveness.
• Implement schema markup and structured data using JSON-LD and Schema.org standards to enhance rich results in SERPs.
• Manage local SEO efforts including Google Business Profile optimization and citation management to boost local search visibility.
• Plan and execute backlink prospecting and digital public relations campaigns to build high-quality authority links.
• Analyze competitor SEO strategies using tools such as Ahrefs and Semrush to identify opportunities and threats.
• Cluster keywords semantically to create content themes and optimize for search intent and user experience.
• Monitor core web vitals and page experience metrics; work with web teams to implement improvements.
• Perform search query and landing page analysis to align content with user needs and improve conversion rates.
• Generate detailed SEO reports and analytics to communicate progress and insights to stakeholders.
• Maintain up-to-date knowledge of SEO best practices, search engine algorithms, and industry trends to adapt strategies accordingly.