Product Marketing Lead
About the role
As Product Marketing Lead, you will own how Paraform shows up in the market. You'll set positioning for our platform, define how we win across our two-sided audience of companies and recruiters, and build the foundation for a world-class product marketing function.
You will partner closely with the VP of Marketing, founders, Product, and Sales to ensure we have sharp positioning, differentiated messaging, and disciplined go-to-market execution as we scale through Series C and beyond.
You will start as a hands-on individual contributor and build the PMM team over time.
Success in this role means:
Paraform has a clear, opinionated narrative in the recruiting and talent market
Sales wins more deals because of sharp positioning and enablement
Product launches are orchestrated, strategic, and drive measurable adoption
The PMM function becomes a force multiplier across the company
What you'll own
Define Paraform's category narrative - developing differentiated positioning across our key personas (talent leaders, founders, recruiters)
Own persona depth and segmentation by company size, vertical, and agency type to inform targeting and messaging
Translate product capabilities into clear buyer value and continuously refine messaging based on customer insight and competitive intelligence
Own product launch strategy and execution, from beta through full GA, partnering closely with Product on roadmap priorities
Build sales and GTM enablement - pitch decks, battlecards, ROI calculators, case studies, and competitive talk tracks
Oversee messaging across the website, thought leadership, and customer stories to shape executive narrative for speaking, PR, and industry presence
Define metrics for PMM impact on revenue and adoption, and report on them to leadership
Hire and develop a high-performing PMM team over time
You have
5+ years of product marketing experience at a B2B SaaS company
Proven track record owning positioning and messaging for a complex B2B product - category narrative, not just feature-level launches
Experience leading end-to-end product launches with measurable impact on pipeline, adoption, or revenue
Exceptional writing and storytelling skills - can take a technical product and turn it into clear narrative for web, sales, and exec audiences
Strong sales partnership instincts - track record building enablement that moves win rates
Deep customer curiosity - you learn from sales calls, customer interviews, and market research
Comfort operating in ambiguity with minimal infrastructure - energized by setting direction from first principles
Perfered
Experience marketing to talent, recruiting, or HR audiences
Experience launching AI-powered products
Experience building and scaling a PMM team
About Paraform:
Paraform is a marketplace modernizing one of the largest and most fragmented markets in the world: hiring. We partner with industry leaders like Decagon, Palantir, Rippling, Abridge, and Hightouch to hire world-class talent, and are growing quickly - 8×-ing revenue last year.
Paraform is the first end-to-end AI recruiting marketplace that connects companies with thousands of specialized recruiters and AI agents that work together to fill roles faster and more accurately.
Our mission is to make hiring fast, reliable, and scalable for every company in the world.
At Paraform, we believe recruiting works best when the right people are working on the right problems, combining human judgment with AI that truly understands hiring. That’s why we’re building a new foundation for how companies hire, bringing together specialized recruiters and modern AI tools.
We treat recruiters like entrepreneurs, not vendors - and we’re building the financial, operational, and technical infrastructure that powers their success.
We are backed by the best investors and technology leaders: Scale, Felicis, A*, BOND, Liquid 2, DST Global, the founders of YouTube, Instacart, Canva, and more.