E-Commerce PPC Specialist

E-Commerce PPC Specialist (Amazon Focused)

Position Type: Full-Time, Remote

Location: Remote

Working Hours: Flexible with Partial U.S. Business Hours Overlap

About the Role

We’re hiring a performance-driven E-Commerce PPC Specialist with deep Amazon advertising experience to help scale revenue across Amazon, Facebook Ads, and email marketing channels.

This role combines hands-on campaign execution with strategic growth marketing across the full customer journey. You will be responsible for optimizing Amazon PPC campaigns, improving product visibility, increasing ROAS, and supporting long-term eCommerce growth through multi-channel marketing initiatives.

The ideal candidate understands Amazon Seller Central deeply, thinks analytically, and knows how to combine advertising, conversion optimization, and retention marketing to drive measurable business results.

This is not a passive campaign management role - we’re looking for someone who actively tests, optimizes, scales, and improves performance.

What You’ll Own

Amazon PPC Strategy & Optimization

• Build, launch, and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display
• Conduct keyword research, bid optimization, and product targeting strategies
• Analyze campaign performance and make data-driven scaling decisions
• Reduce wasted ad spend while improving conversions and profitability
• Support seasonal promotions, launches, and ranking strategies

Amazon Seller Central & Marketplace Operations

• Manage and optimize Amazon product listings and marketplace performance
• Monitor product rankings, reviews, inventory health, and listing quality
• Identify marketplace trends and growth opportunities
• Improve listing visibility, CTR, and conversion rates across product pages

Facebook Ads & Cross-Channel Marketing

• Build and optimize Facebook and Instagram advertising campaigns
• Align paid social campaigns with Amazon traffic and conversion goals
• Test creatives, audiences, hooks, and offers to improve campaign performance
• Support broader customer acquisition and retargeting strategies

Email Marketing & Retention

• Build and manage email marketing campaigns using Klaviyo, Mailchimp, or similar platforms
• Create retention-focused campaigns to improve customer lifetime value (LTV)
• Develop flows for abandoned carts, post-purchase follow-ups, and promotions
• Support cross-channel customer engagement and repeat purchases

Analytics & Performance Reporting

• Monitor KPIs across Amazon, Facebook Ads, and email campaigns
• Generate weekly and monthly performance reports with actionable insights
• Analyze ROAS, CTR, CAC, conversion rates, and revenue performance
• Recommend strategic optimizations based on campaign and customer data

What Makes You a Great Fit

• You are highly analytical and performance-driven
• You understand the full eCommerce customer journey
• You enjoy testing, optimizing, and scaling campaigns
• You can balance strategy with hands-on execution
• You stay current with Amazon advertising trends and platform changes
• You thrive in fast-moving eCommerce environments

Required Experience & Skills

• 3+ years of hands-on Amazon PPC management experience
• Strong knowledge of Amazon Seller Central and Amazon Ads
• Experience managing Facebook and Instagram advertising campaigns
• Familiarity with email marketing platforms such as Klaviyo or Mailchimp
• Strong understanding of campaign analytics and performance optimization
• Excellent written and verbal English communication skills
• Ability to work independently in a remote environment

Preferred Experience

• Experience with fast-growing D2C or eCommerce brands
• Familiarity with Google Ads, TikTok Ads, or additional paid media platforms
• Strong copywriting skills for ads and email campaigns
• Experience with conversion rate optimization (CRO) and A/B testing
• Understanding of customer retention and lifecycle marketing

What a Typical Day Looks Like

An E-Commerce PPC Specialist’s day revolves around monitoring campaigns, optimizing performance, and scaling growth opportunities. You will:

• Review campaign performance across Amazon, Facebook, and email marketing channels
• Optimize bids, targeting, keywords, and creatives
• Analyze ROAS, CTR, conversion rates, and profitability metrics
• Update product listings and monitor marketplace health
• Launch and test new campaigns or audience segments
• Build reports and communicate insights to leadership and stakeholders
• Collaborate with creative and marketing teams on growth initiatives

In short: you are responsible for driving profitable growth across Amazon and digital marketing channels through data-driven optimization and strategic execution.

Key Metrics for Success (KPIs)

• Increased ROAS and campaign profitability
• Growth in Amazon sales and conversion rates
• Improved CTR and engagement across paid campaigns
• Increased email revenue and retention performance
• Reduced wasted ad spend and improved CAC efficiency
• Timely reporting with actionable growth recommendations

Interview Process

• Initial Interview with Pavago Recruitment Team
• Client Interview with Hiring Manager
• Practical Assessment (Campaign Optimization Exercise)
• Final Discussion & Offer

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