Lead Generation Specialist

Key

Responsibilities Research and identify potential clients through online platforms, databases, and social media Generate leads using tools such as LinkedIn, email campaigns, cold outreach, and CRM platforms Qualify leads based on predefined criteria before passing to sales team Maintain and update lead data in CRM systems accurately Build and manage prospect lists and contact databases Support digital marketing campaigns for lead generation Track, analyze, and report lead generation performance metrics Collaborate with sales and marketing teams to improve lead quality and conversion rates

Requirements Strong communication and interpersonal skills Basic knowledge of sales funnels and lead generation processes Experience with CRM tools (Zoho, HubSpot, Salesforce, etc.) - preferred Knowledge of LinkedIn Sales Navigator, email tools, and outreach platforms - a plus Good research and data management skills Ability to work independently and meet targets Basic Excel/Google Sheets knowledge Digital marketing understanding is an advantage