Marketing Specialist

Role Overview

We are looking for a hands-on Marketing Specialist who can take ideas from concept to execution. The ideal candidate is creative, commercially minded, comfortable working independently, and willing to get directly involved in content creation, social media, campaigns, events, and day-to-day marketing activities.

This role is ideal for someone who enjoys being on the ground, experimenting with new ideas, and creating content rather than simply coordinating with agencies or delegating tasks.

Key Responsibilities

• Develop and execute marketing campaigns across digital, social media, events, launches, and other relevant channels.
• Create engaging content for social media, including product videos, interviews, launches, events, and promotional content.
• Be comfortable appearing on camera and representing the brand in videos and social content.
• Create simple, engaging content directly using a smartphone when required.
• Manage and grow social media presence across relevant platforms.
• Identify new platforms, trends, content formats, and marketing opportunities.
• Test new concepts and campaigns, measure results, and continuously improve performance.
• Support product launches, events, activations, and promotional campaigns.
• Work closely with sales and other internal teams to ensure marketing activities support commercial objectives.
• Monitor marketing performance, including traffic, engagement, conversion, sales, and brand growth.
• Take ownership of projects and execute them with minimal supervision.
• Find practical, cost-effective solutions without relying heavily on large budgets, agencies, or perfect conditions.
• Stay up to date with relevant industry trends, consumer behavior, and emerging marketing opportunities.

Requirements

• Proven experience in marketing, digital marketing, social media, content creation, or a related field.
• Highly hands-on and comfortable executing tasks personally rather than only delegating.
• Strong content creation skills, with the ability to produce engaging content quickly and efficiently.
• Comfortable on camera for product videos, interviews, launches, events, and social media content.
• Strong understanding of social media platforms and digital marketing.
• Commercially minded, with a clear focus on traffic, engagement, conversion, sales, and brand growth.
• Independent, proactive, and able to move forward without constant direction or follow-up.
• Creative, curious, and open to testing new ideas, platforms, formats, and concepts.
• Resourceful and comfortable working with limited budgets and resources.
• Strong communication and organizational skills.
• Interest in toys, collectibles, anime, gaming, entertainment, and pop culture is highly preferred, or a genuine willingness to learn and understand the category.