PR Manager (PR Agency | MY)

Responsibilities:

Account & Campaign Management

• Take ownership of assigned client accounts, ensuring delivery against agreed objectives, scope, timelines, budgets and KPIs.

• Lead client and internal WIP meetings, setting priorities, allocating responsibilities and keeping deliverables on track.

• Oversee campaign execution across earned, owned and social channels, ensuring quality and consistency throughout.

• Manage client events, launches and media activations from planning through execution, including coordination with third-party vendors and partners.

• Monitor account budgets, resource utilisation and deliverables, proactively addressing scope creep, potential overspend and delivery risks.

• Oversee media monitoring, campaign evaluation and reporting, translating results into actionable insights and recommendations.

• Resolve day-to-day operational and campaign challenges independently, escalating issues requiring senior counsel where necessary.

• Coordinate regional campaigns with market teams or take on the regional hub lead role where required.

• Identify and champion opportunities to for safe and responsible use of digital tools and AI to improve campaign execution, workflow efficiency and the quality of client deliverables.

Strategic Counsel & Content Development

• Build trusted client relationships and provide proactive communications counsel aligned with clients' business priorities and reputational needs.

• Lead research and insight development, including competitor analysis, audience insights and market trends, to inform communications strategies and campaign recommendations.

• Develop communications strategies, brand narratives, messaging frameworks and campaign ideas in collaboration with content and creative teams.

• Identify potential reputational risks and advise clients on appropriate responses, escalating sensitive or complex issues to senior consultants.

• Prepare senior spokespeople for media engagements, including messaging development, Q&A preparation and media training.

• Lead client presentations and strategic discussions, articulating recommendations and securing alignment on communications direction.

• Develop high-quality communications materials, including press releases, media pitches, thought leadership, spokesperson briefs, social content and presentations, with minimum revisions required

• Translate complex topics into clear, compelling narratives, ensuring content is accurate, relevant and tailored to the intended audience and channel.

• Explore new creative approaches, formats and technologies to strengthen communications ideas and audience engagement.

• Apply AI tools thoughtfully in research, ideation and content development, ensuring accuracy, originality, confidentiality and brand integrity.

New Business Development & Agency Growth

• Support business development by researching prospective clients, identifying market opportunities and contributing ideas for new business.

• Develop new business proposals, pitch decks, credentials presentations, case studies and supporting research with the Director.

• Contribute strategic recommendations, campaign concepts, creative ideas and communications approaches for pitches and RFP responses.

• Work with senior leaders to develop scopes of work, define deliverables, assess resource requirements and support fee proposals.

• Participate in client pitches and presentations, articulating recommendations and demonstrating the agency's capabilities.

• Identify opportunities to grow existing accounts through additional services, campaigns and integrated communications solutions.

• Monitor industry developments, competitor activity and emerging opportunities to inform the agency's business development efforts.

Team Leadership & Development

• Coach and mentor junior team members, providing clear direction, constructive feedback and opportunities for professional development.

• Delegate work effectively, review deliverables and ensure the team consistently meets quality and performance expectations.

• Manage day-to-day team priorities and workloads, ensuring resources are allocated effectively across accounts and projects.

• Foster a collaborative, accountable and inclusive team environment built on mutual respect and open communication.

• Ensure adherence to agency SOPs, workflows and quality standards, identifying opportunities to improve efficiency and delivery.

• Address performance and delivery issues promptly, escalating where necessary.

• Lead by example, balancing hands-on client work with the responsibility to develop team capabilities and encourage ownership.

Requirements

• At least 5 - 7 years of hands-on PR experience as the primary discipline is a must, with a minimum of 2 years’ exposure to integrated communications in an agency or consultancy.

• Proven experience managing client accounts and integrated campaigns across earned, owned, and social channels

• Confidence in leading both senior clients and junior team members, creating structure and clarity for all

• Excellent storytelling skills - especially in translating complex or B2B topics into clear, engaging narratives

• A solid grasp of how strategy, media, content, and digital come together in an integrated campaign

• Strong project management skills - you can balance timelines, budgets, creative ideas, and delivery without losing focus

• A genuine interest in developing talent and creating a collaborative, quality-driven team culture

• A genuine interest in B2C / B2B / G2B2C industries, and demonstrates the curiosity to step outside existing client industries.

• A growth mindset - you take ownership and you're hungry to grow, take feedback well, and are always looking to sharpen your skills and expand your perspective

• Ideally exposure to using insights tools like Google Analytics, Meta Business Manager, Meltwater, or social listening platforms

• Fluency in written and spoken English; additional languages (e.g. Bahasa Malaysia, Mandarin) are a bonus

Kindly submit a job application to us directly. Alternatively, you may send your latest CV to[email protected] with your expected salary and interview availability for the week / following week. Only shortlisted candidates will be notified.