Amazon PPC Manager

Job Description: Prime Leather is a Pakistan-based leather products company in Sialkot, serving customers through a growing e-commerce and Amazon marketplace operation. We are seeking an Amazon PPC Manager to improve advertising performance, strengthen product visibility, and support profitable online growth in the sporting goods and leather products market.

The successful candidate will manage the end-to-end execution and optimization of Amazon advertising campaigns while working closely with e-commerce and product teams.

• Plan, launch, and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Conduct keyword, competitor, product, and search-term research to identify growth opportunities.
• Monitor advertising performance, budgets, bids, placements, ACoS, ROAS, CTR, CVR, and sales contribution.
• Optimize campaign structures, match types, negative keywords, bids, budgets, and targeting based on performance data.
• Prepare regular performance reports with clear insights, recommendations, and action plans.
• Coordinate with content and marketplace teams to improve listings, pricing, promotions, and overall conversion performance.
• Track marketplace trends and contribute to testing strategies for new products.

Job Specification:

• Take full ownership of PPC campaign management, driving account growth through data-backed strategies and continuous optimization.
• Hands-on experience managing Amazon PPC campaigns and marketplace advertising accounts.
• Strong knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, keyword targeting, product targeting, and search-term analysis.
• Ability to build campaign structures, manage bidding strategies, control budgets, and optimize for ACoS and ROAS.
• Proficiency with Amazon Seller Central advertising reports, spreadsheets, data analysis, and performance dashboards.
• Practical understanding of keyword research, competitor analysis, listing relevance, conversion rate optimization, and catalog performance.
• Strong analytical thinking with the ability to identify trends and translate data into measurable actions.
• Clear written communication, organized reporting, attention to detail, and effective collaboration with e-commerce and content teams.
• Experience with leather, sporting goods, fashion, or other consumer product categories is an advantage.

Job Rewards and Benefits: Incentive Bonus