Senior Digital Media Trader

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Job Description

Habitat Care is looking for a Senior Digital Media Trader to join our in-house media team. This role is within our US In-House Media team, supporting our North America business, and will be responsible for owning the implementation of our digital media strategies. As a Senior Digital Media Trader, you will be a collaborative and courageous leader whose primary focus will be helping to execute all digital media campaigns for the business, inclusive of audience & inventory strategy and ongoing campaign optimizations that deliver on the intended goals & objectives for the investment.

Key Responsibilities:

Paid Media Campaign Build & Activation Excellence

• Build, launch, and manage end-to-end paid media campaigns across Meta, TikTok, Google Search, Snap, Pinterest, and Reddit
• Execute campaigns aligned to defined objectives (Reach, Awareness, Traffic, Retailer, Engagement) to include Paid and Owned activations
• Set up audiences, pixels, conversion events, placements, budgets, pacing, and flights
• Apply platform best practices to ensure clean, compliant, and scalable campaign builds
• Lead tactical guidance that ladders up to HABITAT CARE’s Digital GTM strategy

Asset, Audience & Signal Setup

• Own end-to-end setup of creative assets, formats, message variations, and platform-specific specs
• Research and activate approved audience strategies (1P, 2P, 3P, contextual, retailer, lookalikes)
• Ensure accurate tagging, trafficking, naming conventions, and taxonomy for reporting and learning
• Partner with Brand, Comms, and Analytics to ensure assets and audiences align to objectives
• Lead continuous process improvement around HABITAT CARE digital media flighting

In-Flight Optimization & Performance Management

• Actively optimize campaigns in-flight to improve efficiency and effectiveness
• Identify performance drivers and apply quick-turn optimizations
• Troubleshoot delivery, pacing, and platform issues in real time
• Make campaign-level recommendations within approved frameworks
• Propose, conceptualize and implement media tests that validate new opportunity areas to scale our Habitat Care brands

Measurement, Reporting & Learning Translation

• Produce clear, accurate campaign reporting across platforms, objectives and creative (either from in-platform reporting or via in-house data visualization tools)
• Analyze performance against defined KPIs
• Translate results into concise insights, optimizations, and recommendations
• Strong Communication of recommendation to business owner
• Codify repeatable learnings into playbooks, guidelines, and future briefs

Ways of Working, Compliance & Quality Control

• Execute within established governance, brand, and compliance guardrails
• Ensure campaigns are implemented accurately against approved plans and budgets
• Maintain disciplined QA across tracking, assets, and setups
• Partner with media team, Category Media Director and Analytics to evolve execution best practices

Job Qualifications

• Bachelor's degree.
• 5-10 years relevant experience.
• Media Execution & Optimization - Independently builds, launches, optimizes, and manages paid media campaigns across major platforms, applying best practices to drive performance against defined objectives.

• Digital Platform Fluency (Meta, TikTok, Google, YouTube, Snap, Pinterest, Reddit) - Demonstrates deep working knowledge of platform mechanics, formats, targeting options, and optimization levers; applies platform-specific choices with confidence. (NOTE: deep expertise for all platforms is not required, but the expectation is that the candidate will demonstrate expertise in 1-2 platforms, with a working knowledge of the rest.)

• Applied Analytics & Performance Interpretation - Reads performance signals accurately, identifies drivers of success or underperformance, and translates data into actionable optimization steps and learning summaries.
• Forward Thinking - Always considering both the “how” and the “why” of digital media. This space changes quickly, and the right candidate for this role will examine how their work fits into the holistic HABITAT CARE business.

At P&G, we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in E-Verify.

Qualified individuals will not be disadvantaged based on being unemployed.

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.

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