Manager, Customer Engagement & MarTech
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
We are seeking a marketing technology specialist to support the PAMB Customer Engagement Platform (CEP) within the Marketing Technology team. The candidate will play a pivotal role in owning the end-to-end execution of marketing campaign on Prudential marketing tool - from requirement gathering and eDM development through to journey build, test, deployment and performance reporting.The candidate will work closely with business stakeholders, vendors, and the boarder Marketing team to ensure effective, well-governed customer communications.
KEY RESPONSIBILITIES:
Own the end-to-end delivery of digital campaigns on Salesforce marketing cloud, including eDM build, CloudPages, APIs and minimal coding using AMPscript.
Design, develop and configure the most suitable journey and automations based on each campaign use case, including complex multi-branch journeys, decision splits and send-time optimization.
Review campaign briefs from requestors, assess technical feasibility and advise on design limitations across email client (Gmail, Outlook, mobile) to ensure deliverability meets brand-guidelines and regulatory/compliance requirement.
Build and maintain reusable eDM templates and content components to improve turnaround and consistency across campaigns.
Support data extension and personalization requirement, validating data flows between Data Cloud and Marketing Cloud, then conduct end-to-end testing across devices and email client to validate journey flow before production deployment
Participate in and contribute to MarTech projects and initiatives across platform enhancements, system integration.
QUALIFICATIONS & REQUIREMENTS :
Experience and Qualification
Minimum 5+ years of experience in Salesforce Marketing Cloud/marketing technology or related campaign-execution role.
Proven hands-on expertise across Marketing Cloud Engagement (MCE) (Journey Builder, Automation Studio, Email Studio, Cloudpages) and familiarity with Data Cloud / Data Extensions.
Exposure to Financial Services or insurance is an advantage.
Bachelor’s degree in computer science, information technology, marketing, business or related fields.
Strong analytics and problem-solving skills with strong attention to detail.
Good communication and interpersonal skills and ability to manage multiple stakeholders collaboratively.
Technologies and Tools
Salesforce Marketing Cloud
Salesforce Data Cloud
AMPscript
Experience with tools such as MS Word, Powerpoint, Excel and Jira
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.