Demand Generation

RAAPID is a leading healthcare technology innovator specializing in AI-enabled risk adjustment solutions. Funded by Microsoft and Great Place to Work-certified organizations, we serve payers, healthcare providers, and support organizations with cutting-edge technology solutions that optimize revenue, ensure compliance, and reduce administrative costs.

Why RAAPID?

Backed by Microsoft: Proudly funded by M12, Microsoft's venture fund, validating our technology innovation and market potential

Industry Pioneer: Leveraging state-of-the-art artificial intelligence, machine learning, vision AI, and knowledge graphs to transform healthcare operations

Strong Foundation: Built on four key pillars - Trust, Technical Competence, Stability, and Technical Innovation

Recognition: Proud recipient of HITRUST certification, demonstrating our commitment to security and compliance

Culture: Certified Great Place to Work, reflecting our dedication to employee satisfaction and professional growth

Mission-Driven: Focused on revolutionizing value-based healthcare through customizable, AI-powered solutions

Global Presence: Headquartered in Louisville, Kentucky, with a robust team of over 100 employees across the US and India.

Position Overview

We are seeking a hands-on Demand Generation professional who will be responsible for driving pipeline growth, lead acquisition, and revenue acceleration through integrated, data-driven marketing programs. This role will play a critical part in scaling RAAPID’s go-to-market efforts, working closely with Sales, Product, and Leadership teams.

• Own and execute end-to-end demand generation strategy aligned with revenue and growth objectives
• Drive lead acquisition, MQL and SQL generation through multi-channel campaigns including email, paid media, webinars, events, ABM, and content syndication
• Partner closely with Sales to align on ICPs, target accounts, pipeline goals, and conversion metrics
• Manage lead lifecycle including lead scoring, nurturing, routing, and funnel optimization
• Collaborate with product and content teams to develop compelling messaging and campaign assets
• Track, analyze, and report on campaign performance using metrics such as CPL, CAC, MQL-to-SQL conversion, pipeline contribution, and ROI
• Optimize marketing automation and CRM platforms (HubSpot, Marketo, Salesforce or similar)
• Run A/B tests and continuous experiments to improve campaign effectiveness and demand conversion
• Support go-to-market initiatives for new product launches and feature rollouts
• Ensure tight alignment between marketing programs and business growth priorities

Technical Skills

• Marketing automation tools (HubSpot, Marketo, Pardot, or similar)
• CRM platforms (Salesforce or equivalent)
• Campaign analytics and performance reporting
• Lead scoring, nurturing, and attribution models
• Paid media platforms and marketing technology stack management

Growth Potential

This role offers the opportunity to grow into a senior demand generation or marketing leadership position. The ideal candidate will demonstrate:

• Strong ownership mindset and execution excellence
• Ability to scale demand programs with business growth
• Strategic thinking combined with hands-on execution
• Cross-functional leadership and collaboration skills

• 5+ years of experience in demand generation, growth marketing, or performance marketing (B2B preferred)
• Proven track record of driving pipeline and revenue impact through marketing programs
• Hands-on experience with marketing automation and CRM platforms
• Strong understanding of B2B funnel management and lead lifecycle processes
• Bachelor’s degree in Marketing, Business, or a related field
• Experience working with sales teams in a revenue-driven environment

Preferred Qualifications

• Experience in healthcare technology, SaaS, or enterprise B2B organizations
• Exposure to US or global markets
• Experience with account-based marketing (ABM) strategies
• Strong analytical mindset with experience in data-driven decision making
• Familiarity with AI, healthcare, or compliance-driven industries

• Competitive compensation package
• Opportunity to build and scale demand generation for a high-growth healthcare technology company
• Exposure to global markets and leadership teams
• Comprehensive benefits package
• Collaborative, innovative, and growth-oriented work environment

The ideal candidate will combine strong demand generation expertise with a passion for building scalable growth engines in a fast-paced healthcare technology environment, while maintaining a hands-on and results-driven approach.