Growth Marketing Manager

About the Position

Role: Marketing Manager

Designation: Senior Executive / Manager - Marketing

Experience: 4-8 Years

Location: Gurgaon (On-Site - 5 Days)

Education: Tier 1 Bachelor's degree & MBA preferred

Industry Type: Technology / B2B SaaS / AI-driven platforms

Functional Area: Marketing / Growth / Product Marketing

About Salescode.ai

https://salescode.ai/company/about-us

SalesCode.ai is an AI-native route-to-market platform for CPG and FMCG companies, founded by Ex Coke leaders and led by bussiness and Technology experts in GenAI, sales & enterprise technology.

What We Do

Large CPG companies lose 12-35% of sales daily due to inherent human inefficiencies and store-level execution gaps. Even a 1-2% improvement can drive millions of dollars in incremental revenue. Our mission is to exponentially augment sales teams' competency and intelligence using AI, enabling execution at a speed and scale impossible through human effort alone. With our AI platform, we are leading key transformations in CPG sales.

Roles & Responsibilities

1. Go-to-Market Strategy & Product Marketing

• Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms
• Create product marketing collateral, case studies, and solution briefs
• Support product launches and feature releases with coordinated marketing campaigns
• Define target buyer personas and competitive differentiation strategy

Roles & Responsibilities

1. Go-to-Market Strategy & Product Marketing

• Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms
• Create product marketing collateral, case studies, and solution briefs
• Support product launches and feature releases with coordinated marketing campaigns
• Define target buyer personas and competitive differentiation strategy.

2. Demand Generation & Lead Management

• Design and execute integrated campaigns to drive qualified leads and pipeline
• Manage marketing channels including email, paid digital, LinkedIn, and webinars
• Collaborate with Sales on lead quality, scoring, and nurturing workflows
• Track and optimize marketing metrics to improve cost-per-lead and conversion rates

3. Content Marketing & Thought Leadership

• Develop content strategy that positions Salescode.ai as a leader in AI-driven sales transformation
• Create blog posts, whitepapers, webinars, and video content
• Build and maintain marketing calendar aligned with product roadmap and sales cycles
• Support executive thought leadership and speaking opportunities

4. Brand & Marketing Communications

• Maintain brand consistency across all marketing channels and touchpoints
• Manage website content, product pages, and digital assets
• Develop campaigns for key markets and customer segments
• Create internal communications to align organization with marketing initiatives

5. Analytics & Performance Management

• Establish marketing dashboards and KPIs; report on campaign performance
• Conduct A/B testing and optimization across marketing channels
• Provide insights on market trends, customer feedback, and competitive landscape
• Present monthly marketing performance metrics and recommendations to leadership

6. Cross-Functional Collaboration

• Partner with Product, Sales, and Customer Success teams on go-to-market initiatives
• Support enterprise customer wins with marketing enablement and case study development
• Work with Sales leadership on account-based marketing (ABM) strategies for top prospects
• Collaborate with international teams to adapt campaigns for regional markets

Desired Candidate Profile

Experience: 4+ years in:

• B2B SaaS / Technology marketing
• Product Marketing or Growth Marketing roles
• Demand generation and lead management
• Enterprise software or AI/analytics platforms (preferred)
• Startup or high-growth company environment (preferred)

Preferred Background:

• Exposure to CPG, sales, or business operations space
• Experience working with global accounts or in international markets
• Marketing in highly technical/complex product environments

Core Skills

• Strategic Thinking: Ability to develop and communicate clear go-to-market strategies
• Product Knowledge: Quick learner of technical concepts; ability to translate features into customer benefits
• Campaign Execution: End-to-end campaign management across multiple channels
• Data-Driven: Comfort with marketing analytics, dashboards, and ROI measurement
• Communication: Excellent written and verbal communication with both technical and non- technical audiences
• Project Management: Strong organizational skills with ability to manage multiple workstreams
• Collaboration: Ability to work effectively across cross-functional teams and influence without authority

Mindset & Behavioural Fit (Critical for Success)

• Ownership Mentality: Takes accountability for marketing outcomes and pipeline contribution
• Bias for Action: Executes quickly, tests constantly, and learns from results
• Customer Obsession: Genuinely understands customer pain points and feedback
• Adaptability: Thrives in a fast-paced, ambiguous startup environment
• Storytelling: Can distill complex AI/sales concepts into compelling narratives
• Intellectual Curiosity: Stays informed on industry trends, competitor moves, and best practices