Senior Product Manager

About The Role

At RAC, we're on an exciting digital transformation journey. We're looking for a Senior Digital Product Manager to play a pivotal role in defining and delivering digital products that create outstanding customer experiences while driving meaningful commercial outcomes.

This is an opportunity to take ownership of a substantial product area, influence digital strategy, and work alongside talented designers, engineers, analysts and business stakeholders to deliver products that make a real difference to millions of customers.

What you'll be doing

As a Senior Digital Product Manager, you'll be responsible for creating and executing a product strategy that delivers measurable customer and commercial outcomes. You'll lead the end-to-end product lifecycle, from discovery and roadmap definition through to delivery, launch and optimisation.

Digital products at the RAC are evolving fast. We're integrating AI and machine learning across the customer journey - from intelligent breakdown triage and automated dispatch to personalised member experiences - and we need product leaders who can help us do that well. As a Senior Digital Product Manager, you'll work at the intersection of emerging technology and real customer need, helping us move from exploration to execution on some of the most impactful initiatives in our digital roadmap.

Flexible hybrid working arrangements available

Key responsibilities include:

• Defining product strategy, vision and roadmaps aligned to RAC's commercial objectives

• Setting clear customer and business outcomes for your product area and measuring success against agreed KPIs

• Leading discovery activities to identify opportunities, validate solutions and prioritise development effort effectively

• Translating complex business challenges into clear product initiatives and actionable roadmaps

• Developing detailed requirements and collaborating closely with stakeholders across commercial, operational, regulatory and technology teams

• Working with cross-functional squads of designers, engineers and analysts to deliver high-quality solutions at pace

• Leveraging data, customer research and insights to drive product decisions and continuous improvement

• Evaluating product performance post-launch and optimising based on customer behaviour and business impact

• Ensuring products meet customer needs, business objectives and regulatory requirements

• Building strong relationships across the organisation to align business and product strategies

• Staying up to date with digital trends, emerging technologies and competitor activity

• Supporting and potentially line managing Product Managers and Product Owners, helping them develop and thrive

What we're looking for

You'll be a strategic and commercially minded product leader with a passion for creating exceptional digital experiences.

We're particularly interested in candidates who can demonstrate:

• Significant experience owning complex digital products, platforms, apps, websites or large feature sets throughout the full product lifecycle

• A strong track record of delivering measurable customer and commercial outcomes

• Expertise in product discovery, prioritisation, roadmap development and agile delivery

• The ability to balance customer needs with business objectives and commercial goals

• Strong analytical skills, using data, research and insight to inform decision-making

• A solid understanding of software development processes and digital product design principles

• Excellent stakeholder management skills and the ability to influence at all levels of the organisation

• Outstanding communication skills, with the ability to present ideas clearly to both technical and non-technical audiences

• Experience working in highly regulated environments or an understanding of compliance considerations within digital product development

• Previous people management experience is advantageous but not essential

• Familiarity with AI and machine learning capabilities, and an ability to identify where they can solve genuine customer or operational problems - not just an interest in the technology, but sound judgement about when and how to apply it responsibly

Why RAC?

For more than 128 years, we’ve been keeping drivers moving, and today we’re trusted by over 15 million members. We’re also trusted by our people, with a 4.5-star Glassdoor rating showing that RAC is a place where support, ambition, and opportunity go hand in hand.

We welcome people from every background, value every voice, and back your growth every step of the way. At the RAC, you can bring your full self to work and we’ll be with you every step of the way to help you grow and develop your career.