Healthcare Segment Marketing Manager
As the Healthcare Segment Marketing Manager, you will own the Healthcare segment marketing strategy and execution for the Americas, serving as the marketing lead for Rackspace’s corporate Healthcare narrative and ensuring consistency across regions in partnership with International Marketing.
This senior individual contributor translates business and sales priorities into integrated, account- and pipeline-focused marketing programs spanning ABM,fieldand executive engagement, digital, content, industry communities, and strategic alliances. The role partners closely with Sales and cross-functional Marketing teams to generate qualified demand, create and influencepipeline, accelerate priority accounts, and strengthen Rackspace’s position within the Healthcare market.
You will be responsible for strategy through execution and measurement, including messaging, budget management, agency and vendor oversight, performance optimization, and reporting on marketing contribution to business outcomes.
Work Location: United States of America
- Seattle, WA area is preferred
- If located near the Rackspace headquarters in San Antonio, TX, you’ll work a hybrid schedule… two days in the office and three days working from home.
·If not located near San Antonio, TX, you may work 100% remotely.
Travel
Domestic travelrequiredto support healthcare community events and alliance/field presence up to 30%
Sponsorship
This role is not sponsorship eligible.
Candidates need to be legally allowed to work in the US for any employer
Critical Competencies
Excellence:Demonstratesstrong ownership, accountability, and execution discipline, consistently translating strategy into high-quality programs and measurable business outcomes.
Customer-driven:Maintainsa deep understanding ofHealthcarecustomer priorities, buyer needs, and market dynamics, using those insights to develop relevant programs that strengthen engagement and support pipeline growth.
Expertise:Applies strong B2B marketingexpertiseacross segment marketing, ABM, demand generation, field marketing, content, and partner activation, while continuously building knowledge of the Healthcare market and Rackspace solutions.
Agility:Operateseffectively in a fast-changing, matrixed environment, adapting quickly to shifting business priorities whilemaintainingfocus, sound judgment, and execution momentum.
Compassion:Builds trusted, collaborative relationships across Sales, Marketing, partners, agencies, and external communities, fostering productive working relationships even in complex or high-pressure situations.
Strategic Ownership:Operatesas the Healthcare marketing owner, connecting business strategy, customer insight, sales priorities, and market opportunities into a clear marketing plan and making informed recommendations on priorities and investment.
Commercial & Pipeline Orientation:Maintainsa strong focus on lead generation, account engagement, pipeline creation and influence, conversion, and ROI,using performance data to continuouslyoptimizeprograms and marketing investment.
Executive & Stakeholder Management:Builds credibility with senior Sales, Marketing, partner, and business stakeholders; communicates clearly, manages competing priorities, and confidently provides marketing recommendations and direction.
Key Responsibilities
Owns the Healthcare segment marketing strategy and execution for the Americas, including audience definition, segmentation, positioning, go-to-market priorities, and integrated marketing plans. While the role is Americas-based, serves as the marketing lead for Rackspace’s corporate Healthcare narrative and works closely with International regional marketing teams to ensure consistency of messaging and positioning across markets.
Operates as asenior individual contributor with both strategic and hands-on execution responsibility. Translates business and sales priorities into actionable programs and drives them from strategy through execution and measurement,leveraginginternal marketing capabilities and managing external agencies and vendors whenadditionalexpertise or execution capacity isrequired.
Develops and executes integrated, omnichannel Healthcare programs designed togenerate qualified leads,createand influencepipeline, and accelerate priority accounts. Programs may include ABM, digital and social media, email, webinars, third-party and sponsored events, executive engagements, field programs, content, and partner-led activation.
Partners closely with Healthcare Sales toidentifypriority accounts, audiences, and pipeline opportunities;establishappropriate marketingplays; and ensure leads and account engagement are effectively transitioned into sales follow-up and measurable pipeline. Maintains strong campaign attribution and visibility into sourced and influencedpipeline.
Builds and sustains Rackspace’s presence across key Healthcare communities, includingHIMSS, CHIME, KLAS, This Week Health,229 Project,and others, using consistent engagement, thought leadership, executive participation, and targeted programs to strengthen market credibility and create demand.
Develops and leverages relationships across the Rackspace alliance ecosystem, includingDell Technologies, AMD, and other strategic partners, to build joint Healthcare programs, extend market reach, engage target accounts, and generate incremental pipeline.
Owns the Healthcare messaging and content framework, ensuring the Healthcare content library, campaign assets, web presence, sales enablement, and thought leadership remain current and consistent with approved corporate positioning, solutions, and market priorities.
Develops and manages the Healthcare marketing budget based on segment priorities, target-account opportunities, growthobjectives, and expected pipeline contribution. Makes investment recommendations and continuously evaluates program performance and ROI.
Collaborates across the broader Rackspace Marketing organization-including Demand Operations, Product Marketing, Creative, Partner Marketing, etc.,to bring integrated Healthcare programs to market whilemaintainingclear segment ownership.
Measures marketing performance acrosslead generation, account engagement, pipeline creation and influence, conversion, and program ROI, using insights tooptimizethe marketing mix and investment decisions.
Prepares and communicates Healthcare marketing strategy, pipeline contribution, program performance, insights, and recommendations for QBRs, operating reviews, and senior stakeholder discussions.
Knowledge
Advanced understanding of B2B marketing strategy, demand generation, Account-Based Marketing (ABM), field marketing, customer lifecycle, and integrated campaign execution.
Strong understanding of the relationship between marketing activity, lead generation, account engagement, opportunity progression, pipeline, revenue, attribution, and ROI.
Proven experience partnering with Sales leadership and working across cross-functional Marketing teams, including Demand Operations, Product Marketing, Creative, Partner Marketing, Digital, and Communications.
Working knowledge of marketing automation, CRM, campaign measurement, and reporting platforms, including HubSpot and Salesforce or equivalent technologies.
Understanding ofpartner and alliance marketing models, including joint go-to-market programs, co-marketing, MDF, and partner-led demand generation.
Desired: Familiarity with the Healthcare ecosystem, buyer landscape, industry communities, and regulatory considerations,including PHI, HIPAA, data sovereignty, and enterprise Healthcare technology priorities,ordemonstratedability to ramp quickly in complex, regulated industries.
Skills
Account-Based Marketing (ABM)
B2B Demand Generation
Segment & Go-to-Market Strategy
Integrated Campaign Development
Field & Event Marketing
Lead Generation & Pipeline Management
Marketing Attribution & Performance Measurement
Sales & Marketing Alignment
Executive & Stakeholder Management
Partner & Alliance Marketing
Budget Management & ROI Optimization
Program & Project Management
Collaboration tools like Asana
Agency & Vendor Management
Data Analysis & Marketing Insights
Marketing Automation / HubSpot
CRM / Salesforce
Content & Messaging Development
Executive Communication & Presentation
AI-Assisted Marketing Workflows
Experience and Education
- High School Diploma or regional equivalent required.
- Bachelor's Degree required, preferably in a field related to the role. At the manager's discretion, additional relevant experience may substitute for the degree requirement.
- 8 - 11 years of B2B marketing experience, with demonstrated depth in segment marketing, demand generation, ABM, field marketing, content, or partner activation.
- Proven track record of building and running integrated, omnichannel programs that generate qualified demand and create or influence pipeline.
- Experience partnering with Sales leadership and collaborating across cross-functional Marketing teams in a matrixed environment.
- Healthcare industry marketing experience and familiarity with the Healthcare buyer landscape and industry communities.
About Rackspace Technology
We are the multicloud solutions experts. We combine our expertise with the world’s leading technologies - across applications, data and security - to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.
More on Rackspace Technology
Though we’re all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.