GTM Associate
Our Mission
Private markets shape which companies get built and how innovation scales - yet origination still runs on manual workflows and fragmented tools. Raylu is the AI origination engine for private markets, so every investor can see more of the market, qualify faster, and move first.
We’re not building generic AI. Raylu is purpose-built for Growth Equity and PE - already powering sourcing for leading funds with:
Real-time market maps aligned to your thesis
Standardized, enriched company signals and benchmark
Deep contextual research on emerging companies
Automated, fund-voice outreach to founders and execs
About the Role
The GTM Associate is Raylu's on-ramp into enterprise sales, where you learn the craft from inside real deals with leading private-markets funds. This is an outbound-first role: you'll open doors at the funds we most want to work with, then stay close to those deals as they move - sitting in on discovery, contributing to strategy, and learning what it takes to close.
You'll report directly to our Head of Sales and work shoulder to shoulder with our AEs, product, and leadership. Because we're early, you won't just run the outbound motion, you'll help build it: the messaging, the plays, the qualification criteria, and the playbook the next hires learn from.
What You Will Own
Strategic outbound into named institutional investors: research-led, multi-threaded prospecting across growth equity and private equity funds with messaging sharp enough for a Managing Director's inbox
Your number: own a qualified-meeting and pipeline target across email, LinkedIn, and warm intros and consistently beat it
Campaigns that convert: design targeted outbound plays by strategy, fund size, thesis, or trigger event; test subject lines, personas, and timing; double down on what works
Deal strategy: map stakeholders and qualify leads through a proven sales methodology; identify the pain that moves deals forward and hand AEs opportunities that are set up to close
Product mastery: know Raylu well so you can speak credibly to how a fund would actually use it
Events: support Raylu's presence at industry conferences, dinners, and roundtables - pre-event outreach, on-the-ground meetings, post-event follow-through
Clean handoffs: pristine CRM hygiene, sharp discovery notes, and context that travels with the deal
Tight GTM feedback loop: turn what you hear from partners and MDs into ICP refinement, messaging, and product insight
Build, don't just execute: codify what works into outbound messaging, qualification criteria, and playbooks - the foundations of Raylu's sales engine
What You Will Need
0-3 years of experience; SDR/BDR, client-facing sales, or a finance-adjacent background (banking, PE, consulting, fintech) all work
Exceptional writing: crisp, specific, research-backed outreach that earns 30 seconds of a Managing Director's attention
Comfort with high-volume, high-quality outbound - you know the difference between activity and progress
Ability to learn a complex product fast and explain it simply to a sophisticated audience
Fluency (or fast fluency) in modern sales tooling: CRM, sequencing, enrichment, and AI-assisted research
Genuine curiosity about private markets - how investors source, diligence, and win deals - and about AI
Organized enough to run many senior conversations in parallel without dropping a thread
Coachable and comfortable moving without perfect information
Competitive drive, resilience, and clear ambition to earn a quota-carrying seat
Bonus
Exposure to PE/VC/LPs, investment banking, or capital-markets teams - as a seller, operator, or prior career
Familiarity with LLMs and how AI is changing research and outreach workflows
Prior success building outbound campaigns or running event programs from scratch
Who You Are
Owner's mindset: autonomous, accountable, and relentless about outcomes
High-velocity: you generate pipeline, keep momentum, and don't wait for permission
Curious and technical: you learn fast, ask great questions, and simplify complexity
Ambitious and resilient: you like the hard problems and win through preparation
A builder: you get energized creating something from scratch and want to shape the team, not just join it
Kind and collaborative: you elevate the room and make teams better
Why Join Raylu?
Real traction: selling into leading private-markets funds; clear, referenceable outcomes
Talent density: small, senior, mission-obsessed team - big scope, zero bureaucracy
Speed: ship fast with direct lines to product, data, and leadership
A real path: this role is built to grow into AE, GTM strategy, or RevOps as Raylu scales
Category moment: AI is rewiring origination; Raylu is the platform built for it
Compensation & Benefits
$70K-$90K base | $120K-$140K OTE + meaningful equity
Daily paid lunches; wellness + Citi Bike benefits
Health, dental, and vision insurance
401(k) with 3% automatic contribution (no vesting)
High-performance in-office culture in Midtown Manhattan (Mon-Fri)
Unlimited PTO