Account Executive

SmartEquip is the leading global parts and service support network for the equipment industry-connecting fleet owners, rental companies, and contractors with manufacturers and dealers through real-time access to critical parts, service, and procurement information. Our platform increases profitability by automating and accelerating workflows, improving technician wrench-time, reducing errors, and minimizing equipment downtime. SmartEquip powers the fleet performance that drives growth across the equipment ecosystem. SmartEquip… “Be Ready.”

SmartEquip is seeking a high-performing Account Executive to expand our presence across the U.S. As a key member of our commercial team, you will build upon strong existing OEM and rental-company partnerships, drive new customer acquisition, and accelerate adoption of SmartEquip’s enterprise procurement and service solutions.

This role requires a consultative seller who understands complex, multi-stakeholder sales cycles and can articulate operational and financial ROI to senior decision-makers. You will work cross-functionally within SmartEquip and RB Global, collaborating closely with Customer Success, Product, and Partner teams to ensure customer success from initial engagement through long-term growth.

Sales & Market Development

• Build SmartEquip’s brand presence across the U.S., engaging with contractors, equipment rental companies, OEMs, dealers, and supporting verticals.
• Generate new business through prospecting, outbound outreach, networking, trade associations, industry events, and strategic partner collaboration.
• Develop and execute territory strategies including forecasting, pipeline management, and account planning.
• Lead complex consultative sales cycles with multiple stakeholders, demonstrating how SmartEquip integrates into customer workflows and delivers measurable ROI.
• Deliver compelling product demonstrations and tailor proposals to the operational needs of each customer.

Account Ownership & Customer Advocacy

• Become a trusted advisor to customers, developing long-term relationships and supporting multi-year growth strategies.
• Maintain strong account health and ensure smooth transitions from signed agreements into implementation by partnering closely with Customer Success.
• Identify expansion opportunities within accounts and ensure recurring revenue through high customer satisfaction.

Operational Excellence

• Log all sales activities, interactions, pipeline updates, and forecasting in CRM (Salesforce preferred).
• Collaborate with SmartEquip’s technical, product, and onboarding teams to align solutions with customer requirements.
• Represent SmartEquip at trade shows, conferences, and regional industry events across Europe.
• Maintain industry knowledge through continuous learning, competitive research, and staying current on equipment rental and construction technology trends.

Requirements

Professional Experience

• Bachelor’s degree or equivalent professional experience.
• 5+ years of experience in Enterprise SaaS sales, preferably within construction tech, equipment rental, supply chain, procurement, or industrial software.
• Proven track record of winning new business and managing complex B2B sales cycles.

Skills & Competencies

• Excellent communication, presentation, and negotiation skills.
• Strong consultative selling abilities and comfort engaging with C-level and operational stakeholders.
• Highly organized, self-starter mindset with strong territory discipline.
• Proficient with CRM systems (Salesforce is a plus).
• Working knowledge of MS Office; familiarity with workflow tools (e.g., Visio or similar) is beneficial.

Other Requirements

• Ability to travel for customer meetings, on-site visits, and industry events.
• Comfortable operating in a dynamic, high-growth, cross-functional environment.
• Passion for helping customers transform operational workflows and improve profitability.