Lifecycle Marketing Account Manager
Fat Earth, Red Antler's creative performance marketing partner, is looking for a Lifecycle Marketing Account Manager to develop and execute lifecycle marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the customer journey for our direct-to-consumer clients. In this role, you’ll help drive strategy and execution of world-class lifecycle marketing programs for some of the best e-commerce clients in the world.
You should be familiar with direct-to-consumer business models and confident in growing e-commerce businesses using email and SMS to increase LTV. You are an experienced Lifecycle Marketing expert with the ability to develop and coordinate channels like email, SMS, loyalty, and subscription. You can also track and analyze performance and refine campaigns and automations to improve results.
Our ideal Lifecycle Marketing Account Manager will communicate well with the Lifecycle Director, other account managers, lifecycle specialists, the creative team (graphic designers and copywriters), and clients. You will demonstrate strong attention to detail and excellent project management skills, collaborate strategically and produce high-quality deliverables.
Job Responsibilities:
- Own multiple client relationships as the main point of contact for Fat Earth
- Report on statuses of deliverable production, performance, and planning with clients regularly
- Manage the conception of deliverables to completion, including but not limited to building monthly content calendars, creating deliverable strategies, briefing deliverables to creative teams, defining sending strategy and infrastructure, conducting A/B tests and implementing learnings, building and optimizing automated customer journeys, building out campaigns, creating segments, scheduling, and driving overall channel success
- Outline strategy that supports Graphic Designers and Copywriters in building beautiful, effective, and high-performing deliverables
- Communicate clearly and proactively with both internal team members and external clients to move projects forward and implement account improvements
- Monitor account performance and provide consistent status and strategy updates to clients to drive growth per their business objectives and KPIs
- Partner and collaborate with the larger Lifecycle Marketing team, as well as Paid Media and Creative teams, to provide additional support as needed, ensure deadlines are met, and manage inputs from a variety of stakeholders
- Step in as needed across all client accounts to fill gaps, including briefing, building email templates, setting up segments, scheduling emails, troubleshooting issues in ESPs, and QA.
- Operate within the agency project management software, ClickUp, to manage timelines, work inputs, and track progress
- Monitor industry trends and lead experimentation with new channels and tactics
Qualifications:
- Bachelor's degree
- Previous agency or brand experience
- 2+ years of experience in Klaviyo and managing lifecycle programs
- Effective communication skills and a positive attitude
- Experience working with a team and delivering projects for clients