Organic Social & Content Marketing Lead (APAC) - Contract (12 months)
Job Description:
At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we have tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their finances and ensuring true peace of mind. We are not just here to move money - we are here to move our global customers forward. Join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.About the Role
Purpose
We are seeking an experienced, proactive Organic Social & Content Marketing Lead (APAC) to join Remitly's marketing team. As a key contributor, you will play an instrumental role in leading our organic social and community program for APAC. The scope of the role includes managing and growing local social channels, community moderation, content creation and influencer partnerships. Reporting directly to the APAC Local Marketing Lead, and connecting closely with the USA based Global Organic Social team, you will have the autonomy to take ownership of strategic initiatives and drive the success of our regional content and community efforts. You will focus on APAC content production, community management, and influencer execution and management - as the first dedicated regional social and community role of its kind, acting as a local extension of the Global Organic Social team.
Key Responsibilities
Community & content creation and amplification across organic social channels
Build and own APAC’s organic social presence across Meta/Instagram, TikTok, LinkedIn, and X, including local Facebook pages and groups
Create and adapt content for new product launches, award announcements, and other APAC marketing moments.
Keep APAC content on-brand and launch ready at speed by adapting the Global Organic Social team's creative templates and guardrails for the region, and identify organic content strong enough to fuel the organic to paid pipeline
Digital community management & moderation. Moderate APAC community channels - Facebook pages/groups and any forum or messaging-app community piloted locally
Engage strategically important diaspora communities - including via in-person community events, adapting tone and approach per community and building relationships to stay close to customer sentiment.
Route customer-service-adjacent issues to Remitly's dedicated social CS contact and escalate urgent cases appropriately.
Identify and activate local influencers or ambassadors as community moderators where it strengthens engagement.
Influencer campaign execution & management. Source, brief, and manage local APAC influencers and own relationships with supporting agencies to plan and execute campaigns tied to product launches and regional pushes
Track and report on campaign performance, feeding learnings back to the APAC Local Marketing Lead, APAC GM, and the Global Organic Social team.
Success Metrics
APAC organic channels live across priority platforms with a consistent posting cadence and content calendar
AUS Facebook page live and active
Promotion of APAC business focused news, such as new product launches
Engagement rate and organic impressions for APAC content
Community response and moderation turnaround
Influencer and ambassador campaigns executions
Organic content pieces identified and adapted into paid
What You'll Need
5+ years of experience in social media, content marketing, or community management.
Experience as a generalist who's comfortable owning both strategy and execution - writing, posting, moderating, and reporting, not just planning.
Strong content creation skills, especially Canva and short-form video editing - content production has been a consistent bottleneck for the Global Organic Social team.
Experience moderating online communities, ideally across multicultural or diaspora audiences.
Hands-on influencer marketing experience: sourcing, briefing, contracting, and measuring campaigns.
Skilled across major social platforms (Meta/Instagram, TikTok, LinkedIn, X) and hands-on with social publishing/listening tools such as Sprout Social (or equivalent) and Meta Business Suite.
Comfortable operating as the primary in-market social/community lead, collaborating across Sydney, London and Seattle time zones.
Experience in fintech, payments, or another trust-sensitive, regulated category (a bonus, not essential).
Our Connected Work Culture: Driving Innovation, Together
At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster.
Under the Company's current hybrid-work expectations, employees in this position work onsite Tuesday through Thursday each week. Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid-work expectations from time to time. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.
Remitly is an E-Verify Employer
At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.
Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.