Senior Graphic Designer

The Senior Designer will play a key role in shaping and evolving the River Island brand across every customer touchpoint. Working across digital, print and physical communications, you'll take projects from an initial idea or creative reference through to fully realised concepts and final execution. You'll combine strategic thinking with exceptional craft to create work that is distinctive, commercially effective and unmistakably River Island.

Responsibilities

• Bring the River Island brand to life through innovative and engaging multi-channel design across digital, print and physical touchpoints. You'll be equally comfortable creating campaign concepts, CRM, social, retail graphics, packaging and brand assets, with a strong understanding of digital design principles and best practice.
• Develop creative concepts from simple references, moodboards or strategic briefs into fully realised campaign directions and design systems.
• Own creative thinking from concept through to execution, ensuring ideas remain strong throughout the entire design process.
• You will help to lead, motivate, and inspire our multi-channel, multidisciplinary creative team to produce first-class creative whilst being the best version of themselves.
• Lead and actively contribute to creative workshops and brainstorming sessions, bringing original ideas and inspiring creative solutions.
• Confidently present concepts to the team and internal stakeholders.
• Sign-off day-to-day projects, ensuring design directives and a consistently high standard is met with synergy and consistency across all touchpoints.
• Keep all stakeholders up to date on project developments, allowing for changes or amendments.
• Work closely with the Traffic Team to assign and manage the team's day-to-day output, working to each designer's strengths whilst challenging them to grow in their roles. You may need to brief freelance support when necessary.
• Handover and brief the artwork team to deliver print-ready files and digital assets.
• Collaborate with our internal UX/UI team and content developers to push the boundaries of design and functionality for the River Island website and digital channels.
• Maintain seasonal brand and design style guides, ensuring consistency across every customer touchpoint.
• Champion typography, photography and art direction, helping elevate the creative standard across every project.
• Inspire the wider team by sharing ideas, creative references and emerging trends from fashion, luxury, design and culture.
• You are fascinated by what makes brands stand out and talented enough to translate that understanding into memorable multi-channel creative.

Requirements

• 5-8+ years' experience as a Senior Designer within fashion, luxury, lifestyle or another premium consumer brand.
• Bachelor's degree in Graphic Design or a related creative discipline.
• Proven experience developing creative concepts from initial inspiration through to final execution across multiple channels.
• You have an insatiable love for fashion and graphic design.
• A strong holistic approach to creative problem solving whilst maintaining a keen eye for detail.
• Exceptional conceptual thinking with the ability to transform simple creative references into compelling campaign ideas and design systems.
• Outstanding typography skills with a sophisticated eye for layout, hierarchy and editorial design.
• A strong understanding of photography, art direction and premium visual storytelling.
• Proven experience creating innovative and engaging multi-channel creative.
• A strong ability to provide feedback, influence and inspire junior team members.
• Ability to work under pressure and deliver high-quality creative to deadline.
• Communicate clearly, accurately and confidently with colleagues across all levels and disciplines.
• Ability to collaborate with wider creative teams including Brand Marketing, Art Directors, Developers, Content Teams and Studio.
• Proactive, self-motivated and confident taking ownership of projects.
• Technical knowledge of both digital and print production processes.
• High technical proficiency in Adobe Creative Cloud and Figma.
• Strong knowledge of Adobe After Effects and motion graphics capabilities.
• Solid video editing skills for social and campaign content.
• An exceptional portfolio demonstrating:

  o Strong conceptual thinking

  o Excellent typography and layout

  o Photography-led creative

  o Premium fashion or luxury aesthetic

  o Multi-channel campaign work

  o Evidence of taking ideas from concept through to final execution

• Knowledge of workflow tools.