Principal Software Engineer, Creator Analytics

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences- all created by our global community of developers and creators. 

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. 

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

The Optimize team builds the analytics and LiveOps tools that millions of Roblox creators use to understand and grow their experiences:

• Creator Hub analytics dashboards and benchmarks;
• custom events and funnels;
• experiments (A/B testing), Remote Configs and Segmentation;
• the observability features behind them.

We're looking for a principal engineer to set the technical direction for the data systems behind these products and to be accountable for how they perform at Roblox scale. That stack spans ingestion through Kafka, stream processing in Flink, batch processing in Spark/Hive with orchestration in Airflow, serving through Druid and StarRocks, and the C# services behind Experiments and Configs. You'll define where this architecture goes over the next several years, lead the hardest problems in it hands-on, and raise the technical bar of the engineers around you.

Roblox is heading into its highest-traffic season, and our focus is performance and reliability. You'll own the strategy that makes creator data faster, cheaper and more correct, so that creators can trust the numbers they make decisions on.

Key responsibilities

• Set the technical vision and architecture.
• Own the multi-year architecture and roadmap for Optimize's streaming, batch and serving systems.
• Decide what to build, buy, consolidate or retire, and make the trade-offs between freshness, correctness and cost explicit.
• Write the tech strategy docs and lead the design reviews that set direction across the team.
• Be accountable for data correctness and reliability at scale.
• Define the standards for handling late and out-of-order data, backfills, replays and data-quality validation.
• Define the SLOs and the loss/lag alerting (late-drop rate, consumer lag, input-vs-output gaps) that creators' trust depends on.
• Lead response to the most serious data incidents, drive blameless postmortems, and make sure the fixes stop the whole class of failure, not just the one instance.
• Take part in the team's PagerDuty on-call rotation.
• Lead performance, scale and cost.
• Own capacity planning and load testing for seasonal peaks across the pipelines.
• Lead deep performance work on Kafka partitioning, Flink parallelism, state and checkpointing, and Druid/StarRocks ingestion and query serving.
• Drive cost-efficiency strategy (storage retention, table lifecycle, cluster right-sizing) with measurable targets.
• Shape the experimentation and LiveOps platform.
• Set the architecture for Experiments, Remote Configs and Segmentation: assignment, sticky enrollment, targeting, exposure logging and results pipelines.
• Partner with IXP and Data Science on statistical correctness and metric definitions.
• Lead across org boundaries.
• Represent Optimize in technical decisions with Data Platform, Streaming, Engine and ESP on shared infrastructure, such as the Powerhouse pipelines, QaaS-managed Kafka and the creator compute cluster.
• Build alignment and drive multi-team initiatives to completion, influencing without authority.
• Multiply the team.
• Mentor senior engineers and grow the next technical leaders on the team.
• Set engineering practices for design quality, operational excellence and AI-assisted development.
• Partner with engineering, product and design leadership on planning and prioritization.

Must-have qualifications (or equivalent)

• 10+ years of professional software engineering, with 5+ years designing, building and operating large-scale data systems in production.
• A track record of setting technical direction at the principal/staff-plus level: defining architecture across multiple teams or systems and seeing it through to measurable results.
• Streaming: deep, production expertise with Apache Kafka and Apache Flink (or equivalent, e.g. Kafka Streams, Spark Structured Streaming, Beam/Dataflow), including event time, watermarks, windowing, state and exactly-once/at-least-once trade-offs.
• Batch and orchestration: Apache Spark / Hive (or equivalent warehouse/lakehouse processing) and Apache Airflow (or equivalent DAG orchestration such as Dagster or Prefect), including DAG design, SLAs, dependencies and backfills at scale.
• Analytical serving stores: Apache Druid and/or StarRocks (or equivalent real-time OLAP, e.g. ClickHouse, Pinot), including ingestion specs, rollups, segment/partition design and query tuning.
• Shared data platforms: experience shaping a company-scale shared platform similar to Roblox's Powerhouse pipelines, i.e. shared ETL frameworks, standardized tables and multi-team clusters.
• Backend services: expert in at least one of C#/.NET, Java/Scala, or Go, plus Python for pipelines and tooling. Experience designing and operating gRPC/REST services at scale.
• Operational leadership: has defined SLOs, monitoring and alerting (Grafana/Prometheus-style), and led the response to and postmortems of major production incidents.
• Influence and communication: clear, persuasive writing (strategy docs, tech specs, postmortems) and a record of building alignment across teams and with senior leadership.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.

Annual Salary Range

$345,040—$399,420 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.