Sr. Analyst, Digital Analytics

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love-and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we're looking for:

The Digital Data Analytics Senior Analyst plays a key role in analyzing customer behaviour across digital platforms and translating data into actionable insights that improve customer experience, conversion, engagement, and business performance. This is a hands-on analytics role supporting Digital Product, Marketing, UX, eCommerce, and Technology teams through performance measurement, journey analysis, experimentation, and reporting. The Senior Analyst will work closely with the Digital Data Analytics Manager to identify performance drivers, uncover customer friction, and support data-informed decision-making across web and mobile experiences.

The ideal candidate is analytical, curious, and comfortable working with multiple data sources. They can move from a business question to a structured analysis, communicate a clear story, and recommend practical actions.

What you'll do:

• Digital Analytics & Insights
  • Analyze customer behaviour across websites, mobile applications, self-serve experiences, and digital buyflows using tools such as Adobe Analytics, Google Analytics, Quantum Metric, Dynatrace, Firebase, and other data platforms.
  • Conduct funnel, pathing, segmentation, cohort, and customer journey analyses to identify performance drivers, friction points, and conversion opportunities.
  • Translate complex datasets into clear findings and practical recommendations that inform product, marketing, UX, and digital optimization decisions.
  • Monitor key performance indicators such as traffic, engagement, conversion, revenue, digital channel mix, retention, journey completion, and customer satisfaction.
  • Size business opportunities and measure the impact of digital releases, campaigns, enhancements, and experience changes.
• Reporting & Dashboarding
  • Develop and maintain dashboards, scorecards, and recurring performance reports using Power BI, Tableau, Looker, Adobe Analytics Workspace, or similar tools.
  • Provide timely performance commentary that clearly explains what changed, why it matters, and where action may be required.
  • Automate and improve reporting processes to reduce manual effort and increase the accessibility and consistency of insights.
  • Validate metrics and reconcile data across sources to ensure stakeholders have a reliable view of performance.
• Experimentation & Optimization
  • Support A/B testing and experimentation by defining success metrics, validating test design, analyzing results, and communicating recommendations.
  • Partner with Product and UX teams to identify and prioritize experience improvements based on customer behaviour and performance data.
  • Measure the incremental impact of product launches, feature releases, campaigns, and digital experience enhancements.
  • Maintain a clear record of test findings and help build reusable organizational knowledge about customer behaviour.
• Cross-Functional Collaboration
  • Partner with Product Owners, UX, Marketing, eCommerce, Digital Operations, Technology, and other business teams to understand objectives and measurement needs.
  • Present findings to technical and non-technical audiences through concise storytelling, clear visualizations, and actionable recommendations.
  • Contribute analytical expertise to business cases, prioritization discussions, and performance reviews.
  • Manage multiple analyses and reporting deliverables while communicating timelines, risks, and dependencies.
• Data Quality & Tracking
  • Validate digital tracking implementations and investigate anomalies, reporting discrepancies, and data quality issues.
  • Support tagging and measurement requirements using Adobe Launch, Google Tag Manager, or similar platforms.
  • Work with developers and analytics implementation partners to ensure business requirements are translated into accurate, testable measurement solutions.
  • Document metric definitions, tracking logic, and analytical methodologies to improve consistency and reuse.
• Continuous Improvement
  • Stay current on digital analytics practices, tools, measurement approaches, and emerging customer experience trends.
  • Explore new analytical techniques, including AI-assisted analysis and predictive methods, where they can improve insight quality or efficiency.
  • Contribute ideas to strengthen team reporting, experimentation, data quality, and digital measurement capabilities.
  • Share knowledge and analytical best practices with peers and stakeholders.

What you bring:

• Education
  • Bachelor's degree in Business, Analytics, Statistics, Economics, Marketing, Computer Science, Data Science, or a related field.
• Experience
  • 3 to 5 years of experience in digital analytics, eCommerce analytics, product analytics, customer experience analytics, or a related field.
  • Demonstrated experience analyzing website or mobile application performance and converting findings into measurable business or customer outcomes.
  • Experience working in a fast-paced, cross-functional environment with multiple stakeholders and priorities.
• Technical & Analytical Skills
  • Hands-on experience with digital analytics tools such as Adobe Analytics, Google Analytics 4, Quantum Metric, Dynatrace, or Firebase.
  • Experience building dashboards and visualizations in Power BI, Tableau, Looker, Looker Studio, or a similar platform.
  • Strong SQL skills for data extraction, validation, and analysis; experience with BigQuery or similar cloud data environments is an asset.
  • Advanced Microsoft Excel skills; experience with Python, R, or other analytical tools is an asset.
  • Strong understanding of funnel analysis, customer journey analytics, segmentation, conversion optimization, digital marketing measurement, and A/B testing.
  • Working knowledge of tagging and analytics implementation through Adobe Launch, Google Tag Manager, or similar technologies.
• Business & Communication Skills
  • Strong analytical thinking and problem-solving skills, with attention to detail and data accuracy.
  • Ability to synthesize complex information into a concise story, connect insights to business outcomes, and recommend clear next steps.
  • Excellent written, verbal, visualization, and presentation skills.
  • Strong stakeholder management, organization, and prioritization skills.
  • Ability to work independently while collaborating effectively within a broader analytics team.
• Preferred Qualifications
  • Experience in telecommunications, retail, eCommerce, digital product, or a similar customer-focused environment.
  • Experience supporting experimentation programs, digital optimization, personalization, or voice-of-customer analysis.
  • Familiarity with AI-assisted analytics, predictive modelling, or advanced analytical techniques.

What’s in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support
• Growth & Development Opportunities:
  • Self-driven career development programs
  • Rogers First: priority in applying to internal roles of interest
• Wellness Programs:
  • Employee & family assistance program
  • Virtual Healthcare
  • Cognitive Behavioural Therapy (CBT)
  • Low or no-cost fitness membership
• Our commitment to the environment and diversity:
  • Work for an organization committed to environmental protection
  • Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 1 Mount Pleasant (083), Toronto, ON

Travel Requirements: Up to 10%

Background Check(s) Required: Canadian Criminal Record Check

Posting Category/Function: Digital & eCommerce

Requisition ID: 344315

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Corporate