Senior Product Marketer

Mission

As a Senior Product Marketer at Root, your mission is to translate Root's technical capability into clear commercial language, owning the packaging and positioning of Root’s offerings, and creating enablement materials that help prospects and clients understand what Root does and why it's the right choice. You'll work closely with the Sales, Solutions, Client Success and Product teams to stay close to client reality and our product, and with leadership to ensure our external voice reflects the strategic direction of the product and business.

To do this well, you'll need to balance precision with accessibility, making complex technology and infrastructure feel intuitive without oversimplifying it, and maintain a strong point of view on how Root should be positioned in a competitive and fast-moving market.

Key performance indicators

• Marketing qualified leads (MQLs)

• Win rate

• Feature adoption (new launches)

Outcomes

• Clear, up-to-date positioning and messaging exists for Root’s products and services and key use cases, and is used consistently across all channels and teams

• Root's website and key growth surfaces reflect Root’s product storytelling and positioning, and are optimised for clarity, differentiation and conversion

• In collaboration with the Product and Services teams:

  • Go-to-market plans for new features and use cases are executed with a clear narrative, on time, and with all relevant stakeholders aligned

  • Root’s offerings are enumerated, and the scope, deliverables and boundaries of each offering defined

• Sales, Finance and Services are supported with developing pricing and packaging for offerings

• Sales, Client Success and Solutions teams have the product collateral they need to run effective client conversations - decks, one-pagers, battlecards, and objection-handling frameworks

• Root's product marketing content output has a consistent product- and brand-aligned voice

• Competitor analysis is conducted regularly and competitive intelligence findings are fed back into positioning and messaging, and into Product and Sales.

• Client case studies and success stories are produced on a regular cadence and used actively in sales conversations

Role-based competencies

• Ability to translate technical product capability into language that resonates with a B2B buyer

• Track record of planning and running product or feature launches end-to-end

• Excellent writing skills across formats; can produce long-form, short-form, and structured collateral without heavy editorial support

• Ability to interview clients, extract the commercial narrative, and write compelling, credible stories without heavy editorial support

• Curious about how buyers think and make decisions; engages with sales and client conversations rather than working in isolation

• Collaborates well across functional areas, including product, sales, and solutions

• Comfortable operating without a large marketing team around them; can prioritise and deliver without constant oversight

Qualifications and experience

• A diploma or degree in Business, Marketing or Communications

• 5+ years of marketing experience in a high-growth tech business, ideally in a regulated B2B SaaS product environment

• Track record of marketing and driving technology products

• Prior experience in insurance or insurance-adjacent fields will be a highly preferred

AI use & legibility

At Root, we use AI to amplify human capability. You are expected to make effective use of AI to reduce low-value effort and create more time for the work that benefits most from human judgment, creativity, expertise, and relationships.

AI is not a substitute for critical thinking, ownership, or accountability. You are expected to apply sound judgment, verify outputs, and remain responsible for the quality of your work and decisions.

As Root builds an increasingly AI-legible organisation, everyone is expected to contribute through effective documentation, knowledge-sharing, and context management that make information easier for both people and AI to discover, understand, and use.

Root Values

Lead by example: “Lean in, take charge, and always set a positive precedent.”

Exceed expectations: “Know your customer to delight your customer.”

Rally as one team: “Put aside egos and personal agendas to triumph as one.”

Own the mission: “Your job is not done until the job is done.”

Rise to the challenge: “Meaningful change requires meaningful effort and the courage to make bold moves.”