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Salary
≈ $20k – $43k per year (Estimated)
Location
In office (Cape Town)
Seniority
Senior · 5+ years exp
Employment
Full-Time

Confirmed on the employer's own hiring board on Oct 28, 2026. First seen by Alion on Oct 26, 2026.

Overview
Company
Impact
Profile match
Pinnacle is a South African ICT distributor founded in 1994 that supplies hardware, networking and infrastructure products. It serves resellers and integrators nationwide and is part of the JSE-listed Alviva group. The company carries a wide range of international vendor brands.

Job Purpose

The overall purpose of this position is to develop and

maintain long-term, valued-driven relationships with customers by consistently

delivering exceptional service and proactive support. Drive sustainable sales

growth by identifying and securing new business opportunities, presenting

tailored solutions, and aligning offerings with the company’s strategic

objectives. Address challenges and resolve conflicts effectively to ensure

customer satisfaction, strengthen loyalty, and enhance overall business performance.

Key Responsibilities

  • Maintain, nurture, and expand the existing

    customer base by building strong, value-driven relationships.

  • Take full ownership of the end-to-end customer

    experience, ensuring consistent satisfaction and loyalty.

  • Manage customer complaints, escalations, and

    queries with urgency and professionalism.

  • Conduct proactive cold calling to sign up new

    business and increase market penetration.

  • Identify, pursue, and close new sales

    opportunities to grow revenue and achieve defined targets.

  • Perform up-selling and cross-selling

    initiatives to maximize account value.

  • Design and execute account strategies and

    growth plans tailored to each customer.

  • Develop structured pipelines and maintain

    accurate pipeline management practices.

  • Organize customer meetings, reviews, and

    feedback sessions with clear follow-up actions.

  • Provide operational support and ensure seamless

    process flow throughout the post-sale lifecycle.

  • Prepare deals, commercial proposals, and

    pricing quotations with high accuracy.

  • Support customers with Statements of Work (SOW)

    management and delivery oversight.

  • Understand each customer’s business model,

    needs, and pain points to recommend suitable solutions.

  • Present innovative, value-added offerings that

    align with the company’s objectives.

  • Work closely with brand teams, internal

    departments, and vendor partners to strengthen customer solutions.

  • Obtain and maintain required certifications to

    support product credibility and technical excellence.

Requirements

Experience and Knowledge

  • A minimum of 5 years’ experience in customer

    sales, with a proven ability to manage and grow accounts.

  • Experience in Internal Account Management.
  • A minimum of 3 years’ experience in a Channel

    Sales team environment.

  • Must have experience in IT sales.
  • Must have knowledge of IT products and brands -

    should display a keen interest/passion to learn and sell IT hardware,

    enterprise, security and software products.

  • Prior working experience within the ICT

    Distribution industry will be considered highly advantageous.

  • Excellent proficiency in relevant computer

    applications (e.g., CRM systems, ERP platforms, and productivity tools).

  • Solid understanding of customer service

    practices and principles, including effective communication, complaint

    handling, and customer engagement strategies.

  • Must show a strong sales track record with a

    history of meeting targets and growing business.

Skills and Education

  • Matric/Grade 12 is essential
  • A Degree, Diploma or

    relevant certification in ICT is advantageous.

  • Intermediate proficiency

    in Microsoft Word, Excel, Outlook, and PowerPoint is required.

  • Driver's license and own vehicle are advantageous.
  • Strong attention to

    detail and accuracy in all administrative and customer-related tasks.

  • Excellent telephonic and

    verbal communication skills supported by active listening.

  • Strong interpersonal

    abilities to engage effectively with diverse personality types.

  • Ability to up sell and

    identify value-based opportunities.

  • Demonstrated customer-focused

    approach with the ability to adapt communication style to match customer needs.

  • Advanced customer

    resolution and conflict-handling skills.

  • Ownership of the full

    customer experience, ensuring satisfaction and long-term relationships.

  • Consistent, reliable,

    and committed to maintaining a strong work ethic.

  • Ability to handle

    stressful situations with professionalism, emotional intelligence, and

    appropriate soft skills.

  • Well-organized, deadline-driven,

    and able to manage time effectively.

  • Ability to multi-task,

    prioritize efficiently, and manage workload independently.

  • Strong organizational

    skills to ensure smooth operations, timely follow-through, and structured

    workflow.

Personal Attributes and Qualities

  • Must be interested in IT products and demonstrate

    a willingness to continuously learn about new technologies and IT products.

  • Must enjoy taking initiative and

    accountability.

  • Passionate about solving problems with a

    proactive and analytical mindset.

  • Strong solution-oriented approach, able to

    identify practical, value-driven resolutions.

  • Applies professionalism in all

    interactions.

  • Able to work effectively in a pressured

    environment.

  • Maintains high personal standards and a

    commitment to quality in all tasks.

  • Confident, self-motivated, and displays

    high levels of energy and enthusiasm.

  • Willing to go the extra mile to deliver

    exceptional customer and business outcomes.

  • Self-managed and able to work independently

    with minimal supervision.

  • Strong customer service orientation, always

    prioritising customer needs and ensuring satisfaction.

  • Excellent rapport-building with customers,

    creating positive, trust-based relationships.

  • Enjoy teamwork and collaborate well with

    colleagues, vendors, and cross-functional teams.

  • Actively contributes to a positive team

    culture and shared success.

  • Strong administrative capabilities,

    ensuring accuracy, organisation, and follow-through.

  • Demonstrates reliable time management and

    task prioritisation.

  • Motivated to stay updated with evolving

    industry trends.

Compliance Competencies

  • Perform all duties with

    integrity, to the highest ethical standards, and in compliance with all

    relevant legal, contractual and other requirements as mandated by the Company

    Code of Conduct.

  • Keep up to date with changes

    in applicable compliance obligations, controls and measures relevant to the

    role.

Benefits

Pinnacle is

for people who want more than just a job. It’s a place to get involved, try new

things, build your skills and take your career further.

With more

than 30 years in the ICT industry, Pinnacle offers the opportunity to work

alongside talented people, gain exposure to leading technology brands and be

part of a business that continues to evolve with the industry.

You’ll work

with great people, get hands-on experience with some of the biggest names in technology

and have opportunities to learn, train and take on new challenges along the

way.

Whether

you’re starting your career or ready for your next challenge, Pinnacle is a

place where you can contribute, make an impact and build what comes next.

You’re not

simply joining a company. You’re joining a team where you can learn, grow and

build a career.

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