Director, Technical Consulting— Marketing Cloud Next
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Job Category
Customer SuccessJob Details
About Salesforce
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ROLE OVERVIEW
Salesforce is currently seeking a Director,Technical Consulting (Marketing Cloud Next) to join our Global Delivery Centre (GDC) team. We are looking for an experienced professional services leader who has experience in scaling professional services delivery centers across the world. In addition The Director - Marketing Cloud Next is an execution-focused technical leader responsible for architecting and delivering end-to-end migrations from legacy marketing platforms (Eloqua, Marketo, HubSpot, legacy SFMC) to Salesforce Marketing Cloud Next. As a foundational member of the Strategic Migration CoE and Migration Factory, you will act as primary technical authority for the Marketing Cloud Next track - owning the solution design, data architecture, subscriber migration strategy, journey migration blueprint, and Data Cloud unified profile design. You will combine deep Marketing Cloud Next platform expertise with advanced data migration methodologies to ensure that subscriber data, consent records, journeys, content and preference data are migrated with full integrity, compliance and zero business disruption.
This role is 50% billable and in addition to people leadership, you will work with our customers and partners as a senior technical architect/program architect/CTO to solve critically important business challenges using Salesforce’s Cloud.
RESPONSIBILITIES
Lead a team of up to 8 direct reports, comprising Architects and potentially Managers, providing technical direction, mentorship, and performance leadership.
Serve as a Senior/Principal Technical Architectfor Marketing Cloud migration projects, contributing hands-on technical expertise and architectural leadership at approximately 50% utilization.
Design the subscriber and audience data migration strategy, including data extension schema, subscriber key mapping, suppression list migration, consent record preservation (GDPR/CAN-SPAM/CASL) and historical send data handling.
Architect the Salesforce Data Cloud implementationfor unified customer profile design, identity resolution rules, data stream ingestion from source systems, and audience segmentation activation to Marketing Cloud Next.
Own the journey migration blueprint- mapping legacy automation workflows, drip campaigns and triggered sends from source platforms to Marketing Cloud Next Journey Builder, including decision splits, wait steps and exit criteria.
Define end-to-end data lineageincluding data profiling, cleansing logic, transformation mapping and reconciliation strategies for all subscriber objects, data extensions and consent tables.
Lead functional and technical workshops.Demonstrate leadership skills in designing, delivering, testing, and deploying.
Lead a project team of developersfocused on driving optimized solutions for our clients leveraging Salesforce clouds.
Manage customer expectations; negotiate solutions to complex problems with both the customer and third-party stakeholders
Establish trust with the customer’s leadership, promoting and/or implementing best practices with Salesforce
Highlight and manage risk areasin the solution in a proactive manner, and commit to seeing an issue through to completion
CORE TECHNICAL SKILLS - MUST HAVE
Marketing Cloud Next Platform Depth:Advanced expertise in Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, Advertising Studio and Contact Builder / Audience Builder.
Data Cloud / CDP:Hands-on experience with Salesforce Data Cloud - data stream configuration, identity resolution, unified profile modelling, segmentation and activation to MC Next.
Subscriber Data Architecture:Deep understanding of subscriber data model, data extensions, sendable vs non-sendable objects, contact counts, suppression logic and list management at scale.
Consent & Compliance Architecture:Expert knowledge of GDPR, CAN-SPAM, CASL, POPI - consent record migration, preference centre design, suppression list management and compliance-aligned data handling.
Email Deliverability:Strong understanding of sender reputation, IP warm-up strategy, SPF/DKIM/DMARC configuration and deliverability validation post-migration.
Data Migration Methodology:Proven expertise in executing high-volume subscriber migrations - data profiling, ETL pipeline design, transformation mapping and reconciliation for marketing data objects.
Integration Architecture:Understanding of Marketing Cloud Connect (CRM sync), REST/SOAP Marketing Cloud APIs, API-triggered sends and event-driven messaging patterns.
AMPscript / SSJS:Proficiency in dynamic content scripting for migrated email templates - ensuring legacy personalisation logic is recreated accurately in MC Next.
MINIMUM REQUIREMENTS
18+ years of experience leading Salesforce technical consulting projects and handling individual contributors.
8+ years of people management experience
Strong application design skills combined with strong data, integration, and security architecture skills
Demonstrated experience migrating high-volume subscriber databases (10M+ records) with zero consent data loss
Experience migrating from Eloqua, Marketo, HubSpot, Pardot or legacy SFMC Classic to Marketing Cloud Next
Hands-on experience with ETL tools - Informatica Cloud, Talend, MuleSoft, Azure Data Factory - for large-scale subscriber data extraction and transformation
Strong interpersonal skills - nurture effective working relationships with others
Proficiency in English. Strong communication skills, both written and verbal. Able to effectively develop materials that are appropriate for the audience
PREFERRED SKILLS - GOOD TO HAVE
CTA
Experience migrating from Eloqua, Marketo, HubSpot, Pardot or legacy SFMC Classic to Marketing Cloud Next
Hands-on experience with ETL tools - Informatica Cloud, Talend, MuleSoft, Azure Data Factory - for large-scale subscriber data extraction and transformation
Knowledge of Salesforce Interaction Studio / Personalisation for 1-to-1 journey personalisation post-migration
Experience with WhatsApp, LINE, Push and SMS channel migration in addition to email
Familiarity with marketing data warehouse patterns (Snowflake, Databricks) as upstream Data Cloud data sources
Understanding of Salesforce Loyalty Cloud or Commerce Cloud as upstream journey trigger sources
Thorough individual with the ability to rapidly learn and take advantage of new concepts, business models, and technologies
A great listener with the ability to communicate with people in diverse roles
Proven ability to analyze, design, and optimize business processes via technology and integration
Resourceful and innovative thinker who can work through and solve problems
Adept at navigating/mediating conflict and fostering healthy dialogue
Exceptional analytical skills - experience overseeing and managing business metrics, productivity, and outcomes
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what’s possible - for yourself, for AI, and the world.
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