Digital Marketing Manager – PPC

Salt • 4 days a week in the office • Bachelor's Degree • 5 months ago

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Salary

≈ $70k – $125k per year (Estimated)

Location

Hybrid (Toronto, Canada)

Seniority

Senior · 6+ years exp

First seen by Alion on May 15, 2026. Salt scores A on the Alion truth index.

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Salt

Founded in 2009, Salt is a global digital talent, recruitment, and workforce consultancy specializing in technology, creative, marketing, and sales staffing. Headquartered in London, United Kingdom - with an international network of offices spanning North America, Europe, Asia-Pacific, and Latin America - the agency serves fast-scaling startups, mid-market companies, and multinational enterprises. Through its permanent and contract recruitment models, recruitment process outsourcing (RPO), nearshore/offshore talent delivery (Salt: Labs), and strategic HR advisory services, it enables organizations to build, scale, and manage high-performing teams across AI, technology, and digital transformation initiatives.

welovesalt.com • HQ: London, United Kingdom • IT Staffing & Staff Augmentation • Recruiting & Staffing • 201-500 employees • Est. 2009

My client is a publicly traded, global digital performance agency who are currently expanding their Toronto team and seeking a Digital Marketing Manager (PPC Specialist) to support their growing North American client base. They combines proprietary marketing technology with expert-led paid media strategy to deliver scalable, data-driven growth solutions for brands across industries. The Opportunity

They are looking for someone who can manage end-to-end PPC and paid search campaigns, partnering directly with clients to develop, implement, and optimize performance strategies aligned to business KPIs. This role offers the opportunity to work in a collaborative, high-performance environment with international exposure and strong growth potential. Key Responsibilities Manage SEM and PPC campaigns across Google Ads, Meta, and Microsoft Ads.

Develop and execute performance strategies based on data analysis.

Own client relationships across North America.

Oversee tagging, tracking, and pixel implementation.

Ensure data integrity across GA4, GTM, CRM and ad platforms.

Analyze performance and present strategic recommendations.

Coach and support junior team members.

Maintain QA processes and campaign documentation. Requirements 6+ years overall agency/media experience.

2+ years of hands-on PPC experience.

Multichannel paid media experience.

Strong analytical and data interpretation skills.

Experience with tracking and performance attribution.

Authorized to work in Canada.

Bachelor’s degree preferred.

Happy to work hybrid (4 days in office) Salt is acting as an Employment Agency in relation to this vacancy.

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