Sales Manager Exhibition

The Sales Manager is responsible for managing and growing a portfolio of key clients within the exhibitions and events sector. The role focuses on driving revenue, building long-term client relationships, and delivering tailored sponsorship and exhibition solutions. This position requires a consultative sales approach, strong commercial acumen, and the ability to work collaboratively across teams to ensure successful event delivery and client satisfaction.

Key Responsibilities

Account Management Manage a portfolio of high-value key accounts with significant contract values.

Develop and maintain strong, long-term relationships with senior stakeholders.

Act as the primary point of contact for assigned clients throughout the sales cycle and event lifecycle. Sales & Revenue Generation Achieve and exceed individual revenue and profit targets.

Identify opportunities for upselling, cross-selling, renewals, and new business development.

Convert prospects into long-term clients through effective relationship building and tailored solutions. Client Engagement & Consultation Adopt a consultative approach to understand client objectives, marketing goals, and business needs.

Conduct research to gain insight into client industries, trends, and market challenges.

Develop customized partnership proposals aligned with client objectives and event offerings. Business Development Proactively identify new sales opportunities within existing accounts and new prospects.

Build pipelines and develop opportunities into sustainable, long-term relationships.

Contribute to the growth of the event portfolio through strategic account expansion. Event Delivery & Onsite Support Attend events and liaise with exhibitors and sponsors onsite.

Ensure contractual obligations are delivered and client expectations are met.

Address client queries and resolve issues efficiently during the event period. Cross-Functional Collaboration Work closely with content, marketing, operations, and sales teams to ensure alignment.

Share client insights and feedback to support overall event strategy and improvement.

Contribute to a collaborative, team-oriented working environment. Market Awareness Stay informed on industry trends, competitor activity, and relevant market developments.

Regularly engage with industry publications and updates relevant to assigned sectors. Leadership & Team Contribution Support team initiatives and contribute to overall team success.

Provide guidance or mentorship to junior team members when required.

Demonstrate initiative and a willingness to take on additional responsibilities. Skills & Experience Proven experience in exhibitions, events, sponsorship sales, or B2B account management.

Strong track record of managing key accounts and achieving revenue targets.

Excellent communication, negotiation, and relationship management skills.

Commercially driven with a consultative and client-focused mindset.

Ability to manage multiple priorities and stakeholders effectively.

Strong teamwork and collaboration skills across departments.

Proactive, self-motivated, and results-oriented. Key Attributes Strategic thinker with attention to detail

Confident engaging with senior-level clients

Adaptable and comfortable in a fast-paced environment

Strong problem-solving and client service orientation

Team player with leadership potential Salt is acting as an Employment Agency in relation to this vacancy.