Consumer & Market Insights Director
Position Summary
This role is not eligible for immigration sponsorship.Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States.
For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better.
As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.
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Role and Responsibilities
Role & Responsibilities
The Consumer & Market Insights Director is the Corporate Marketing team's expert voice on the consumer: who they are, how they use Samsung products, and how they perceive the Samsung brand relative to competitors. This person owns the end-to-end insights agenda: designing and fielding primary research, synthesizing secondary and syndicated research, and translating findings into clear, decision-ready recommendations. The role sits at the intersection of research rigor and business impact, partnering closely with brand, media, and creative teams to ensure every major marketing decision is grounded in a deep, current understanding of the consumer.
Primary Research
- Design, scope, and manage primary quantitative and qualitative research studies (e.g., surveys, focus groups, in-depth interviews, ethnographies, usability studies) to answer specific business questions.
- Select and manage external research vendors and panels; negotiate scopes of work, timelines, and budgets.
- Develop research objectives, hypotheses, discussion guides, and questionnaires in partnership with marketing stakeholders.
- Analyze primary research data (using statistical and qualitative analysis methods) to surface clear, actionable findings.
Secondary Research & Market Intelligence
- Monitor and synthesize syndicated and secondary research (e.g., category reports, analyst research, industry studies, social listening, competitive intelligence) relevant to consumer electronics and Samsung's core categories.
- Maintain a current, organized point of view on consumer trends, category dynamics, and competitive brand positioning.
- Curate and evaluate third-party research vendors, panels, and data sources to ensure the team has access to best-in-class tools and data.
Brand & Consumer Understanding
- Serve as the organization's subject-matter expert on consumer attitudes, behaviors, needs, and perceptions related to Samsung products and the Samsung brand.
- Build and maintain core measurement frameworks (e.g., brand health tracking, usage & attitude studies, customer satisfaction/NPS, purchase journey mapping) to monitor shifts over time.
- Develop consumer segmentation and personas that inform targeting, messaging, and product strategy.
- Translate complex research and data into clear, compelling narratives and recommendations tailored to marketing, brand, and executive audiences.
- Present findings and recommendations to senior stakeholders, including corporate marketing leadership.
Business Partnership
- Act as a trusted advisor to Corporate Marketing functional leadership, proactively identifying research needs that will help the team achieve its business objectives.
- Prioritize and manage a portfolio of research initiatives against budget, timeline, and organizational priorities.
Skills and Qualifications
Skills & Qualifications
- Minimum Bachelor’s degree with 12+ years of experience analyzing consumer data and providing insights that drive business, including research methods and statistics.
- Mix of Client and/or agency side experience a plus.
- Experience designing and executing both qualitative and quantitative primary research studies, from scoping through fielding to analysis.
- Strong experience synthesizing secondary/syndicated research and competitive intelligence into usable business input.
- Demonstrated ability to translate data into clear narratives and recommendations for non-technical, senior audiences.
- Working knowledge of research methodologies, sampling, survey design, and statistical analysis.
- Experience managing external research vendors, panels, and agency partners. Ability to adapt and move between platforms and partners to evolve with changing business needs.
- Excellent written and verbal communication and presentation skills.
- Experience with brand tracking, segmentation, and customer journey research.
- Familiarity with tools such as Zappi, Sprinklr and Infotools. Experience with syndicated resources such as Kantar MONITOR, eMarketer and Statista.
- Experience within a large matrixed organization or global brand marketing function.
- Knowledge of the consumer electronics, mobile, home appliance, or CE/tech retail landscape.
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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
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