Field Marketing Manager

Description

Sentra is the AI Data Readiness platform for enterprises deploying AI at scale. Sentra continuously discovers, classifies, and governs sensitive data across cloud, SaaS, data warehouses, and AI environments - giving security teams complete visibility into what AI systems can access, what they can expose, and where compliance violations exist. Unlike alternatives that copy data to vendor clouds or require customer-managed outpost infrastructure, Sentra provisions ephemeral scanners directly inside the customer's environment, delivering petabyte-scale classification at a fraction of the cost. Trusted by Lyft, SoFi, Munich RE, PennyMac, Glovo and others.

About the Role

As Sentra continues to expand globally, we're looking for a driven and hands-on Field Marketing Manager, EMEA to help build our presence and accelerate growth across the region.

Based in the UK, you'll play a key role in developing and executing regional marketing strategies that increase brand awareness, generate pipeline, and support our growing EMEA sales organisation.

This is more than an event management role. You'll have the opportunity to help shape our go-to-market strategy in EMEA, build relationships with partners and customers, and create marketing programs that directly contribute to business growth.

You'll work closely with regional Sales leadership and our global Marketing team to identify opportunities, execute impactful campaigns, and establish Sentra as a recognised leader in data security and AI readiness.

We're looking for someone who enjoys building from the ground up, thrives in a fast-paced startup environment, and is equally comfortable developing a strategy and rolling up their sleeves to execute it.

Responsibilities

• Develop and execute the EMEA field marketing strategy, aligned with regional sales priorities, pipeline targets, and business growth objectives.
• Partner closely with EMEA Sales leadership to identify target accounts, priority markets, and opportunities to accelerate pipeline generation.
• Build and manage regional marketing programs, including industry conferences, executive roundtables, customer events, partner activities, webinars, and account-based marketing initiatives.
• Help establish and grow Sentra's brand presence across key EMEA markets, with an initial focus on the UK and strategic European markets.
• Collaborate with Sales and global Marketing teams to develop targeted campaigns that drive engagement, generate qualified opportunities, and support deal progression.
• Build relationships with regional technology partners, channel partners, industry associations, and event organisers to expand Sentra's market reach.
• Own the end-to-end planning and execution of regional events, including budgeting, venue selection, vendor management, logistics, promotional materials, and follow-up activities.
• Work with Sales and BDR teams to ensure effective pre-event outreach, lead follow-up, and conversion of marketing engagement into sales opportunities.
• Track and report on marketing performance, including pipeline contribution, event ROI, lead conversion, and campaign effectiveness.
• Adapt global marketing campaigns and messaging to resonate with regional audiences and market needs.
• Manage regional marketing budgets, vendors, agencies, and promotional inventory.
• Identify new opportunities to strengthen Sentra's visibility within the EMEA cybersecurity and cloud security communities.

Requirements

• 3+ years of hands-on experience in B2B field marketing, regional marketing, or demand generation, preferably within cybersecurity, enterprise software, or SaaS.
• Experience developing and executing marketing programs across the UK and/or broader EMEA markets.
• Demonstrated ability to partner with Sales teams to generate pipeline and support revenue growth.
• Experience managing conferences, executive events, partner marketing initiatives, and targeted regional campaigns.
• Strong understanding of B2B marketing metrics, pipeline attribution, and campaign ROI.
• Experience working in a fast-growing startup or high-growth technology company is highly desirable.
• Familiarity with the cybersecurity, cloud security, or data security market is a strong advantage.
• Excellent project management and organisational skills, with the ability to manage multiple initiatives simultaneously.
• Strong communication and relationship-building skills, with the ability to collaborate across international teams.
• Experience with Salesforce and marketing automation platforms.
• A proactive, resourceful, and hands-on approach, with the ability to work independently and take ownership of projects.
• Willingness to travel across the UK and EMEA as needed for events, customer engagements, and regional marketing activities.