Social Media Manager

About Seynar Seynar is a commercial cleaning company servicing facilities across Victoria - including construction and fit-out sites, warehouses and logistics centres, aged care, healthcare, education, industrial, and strata-managed properties. We're growing fast and building a strong, recognisable brand. Clean cleaning for any type of facility.

The Role We're looking for a creative, results-driven Social Media Manager to own Seynar's presence across Instagram, LinkedIn, and Facebook. You'll plan, create, and publish content daily, grow our following in our target sectors, and turn that audience into inbound enquiries for our sales team. This is a hands-on content and growth role - you make the content, post it consistently, engage the community, and report on the numbers. It is fully remote and performance-driven.

What You'll Do

Content Creation & Curation

• Create scroll-stopping content for Instagram, LinkedIn, and Facebook - reels, carousels, stories, before/after cleaning transformations, behind-the-scenes, team and client highlights, and educational posts.
• Write clear, on-brand captions and copy tailored to a B2B commercial cleaning audience (facility managers, builders, warehouse operators, strata managers).
• Design graphics and edit short-form video using Canva and similar tools.

Posting & Consistency

• Maintain a consistent daily posting schedule across all platforms, including Instagram and Facebook stories.
• Plan and manage a content calendar so the pipeline of content is always full and on-brand.

Follower Growth & Community Engagement

• Grow followers and engagement across all three platforms with measurable month-on-month improvement.
• Engage daily - respond to comments and DMs, interact with ideal-client profiles, and build relationships with prospects and partners in our target sectors.

Supporting Inbound Sales

• Use content and clear calls-to-action to drive enquiries, DMs, and website leads.
• Work closely with the Business Development team to pass on inbound leads and align content with what's converting.
• Help build Seynar's credibility so prospects trust us before sales ever calls them.

Analytics & Reporting

• Track KPIs (reach, engagement, follower growth, leads generated) and report results weekly and monthly.
• Use insights to double down on what works and continuously improve.

Key Performance Indicators (KPIs) This role is goal-oriented. You'll be measured monthly on:

• Posting consistency (posts and stories per platform per week)
• Follower growth per platform
• Engagement rate (likes, comments, shares, saves)
• Reach and impressions
• Inbound enquiries / leads generated from social media
• Volume and quality of content produced

What We're Looking For

• Proven experience managing social media accounts for a brand or business.
• Strong eye for design and short-form video, plus sharp copywriting skills.
• Confident with Canva, Meta Business Suite, scheduling tools, and platform analytics.
• Self-motivated, organised, and disciplined in a remote environment.
• B2B and/or service-industry experience is a plus.

To Apply - Required Applications without the following will not be considered:

1. Portfolio of content you've created - links or samples (reels, posts, carousels, graphics).

2. Proof of brands/accounts you've managed - names, links to the live profiles, and your role on each.

3. Results you've achieved - e.g. follower growth, engagement, or leads generated, with screenshots or analytics where possible.

4. Links to the social accounts you currently or previously ran.