SEO Marketing Executive

Role title:

SEO Marketing Executive

Department:

Strategy & Marketing

Reports to:

SEO Manager

Scope of Role

The Marketing Team ensures the brand is presented consistently and delivers strategic and tactical activity that supports sales and business growth. The SEO Marketing Executive supports the SEO Manager in attracting relevant audiences through search and improving their journey from website visit to qualified demand. The role combines SEO, content optimisation, performance analysis and conversion improvement, contributing ideas and recommendations based on audience, search and commercial insight.

Objectives for Role

·Deliver allocated elements of the marketing plan and report on their effectiveness.

·Support SEO, AEO and paid search activity to attract relevant audiences and generate quality leads.

·Research target audiences, Ideal Customer Profiles (ICPs), competitors and search intent to identify content and demand opportunities.

·Plan, write and optimise website content, including copy, headings, metadata, internal links and calls to action.

·Produce SEO content briefs with clear audience, keyword and structural recommendations.

·Review and improve content based on organic visibility, engagement and conversion performance.

·Implement on-page SEO and support technical improvements, including redirects, broken links, indexing, sitemaps and structured data.

·Complete SEO quality checks for website updates, launches and migrations.

·Support conversion optimisation across key website journeys, landing pages, calls to action and forms.

·Analyse which pages, topics and search terms generate relevant traffic, enquiries and qualified leads.

·Monitor SEO and website performance, translating data into clear insights and recommended actions.

·Support ethical link-building and digital PR activity.

·Maintain marketing systems and tools in line with agreed processes.

·Work with agencies and internal stakeholders to deliver agreed activity and business objectives.

·Keep up to date with developments in SEO, AEO, generative search and LLM-led discovery.

Person Specification

Essential

·Around two years’ experience in SEO, digital marketing or a related role.

·Strong analytical and problem-solving skills.

·A marketing or relevant digital qualification, or working towards one.

·Experience using SEO and analytics platforms such as Moz, Semrush, Google Analytics 4, Google Search Console, Google Tag Manager, Screaming Frog and Power BI.

·Experience working with CMS platforms such as WordPress, OpenText, Drupal or Magento.

·Strong written English, proofreading and editing skills, with the ability to produce clear and engaging website copy.

·Understanding of keyword research, search intent, on-page SEO and internal linking.

·An interest in customer journeys, conversion optimisation and how digital marketing contributes to lead generation.

·Ability to interpret performance data, identify trends and explain recommended actions.

·Commercial curiosity and a desire to understand the quality and business impact of digital activity.

·High attention to detail and confidence carrying out website and content quality assurance.

·Ability to manage multiple priorities and collaborate with content, demand generation, web development, product and sales stakeholders.

·Self-motivated, collaborative and keen to learn.

Desirable

·Experience of HubSpot or another marketing automation and CRM platform.

This job description is not a definitive list of the key deliverables or objectives for the role. They may be subject to change.