Graphic Designer

We make smart devices and push the boundaries of the IoT sector every single day. Shelly is a strong company with a startup mindset - no bureaucracy, just bold ideas, creative problem-solving, and a team that genuinely loves what they do. We turn every spark of an idea into a real product - from first concept to full production - and bring smart automation to over 3 million households around the world. From heating, lighting, appliances, curtains, and more - if it runs on electricity, chances are we can automate it. We’ve built over 100 smart devices (and counting!), and everything happens right here at our headquarters in Sofia.

Sounds exciting? Keep reading...

Graphic Designer

Your Role

As our Graphic Designer, you play a key role in shaping Shelly’s visual identity across digital channels. The role combines strong design expertise with a good understanding of digital marketing and e-commerce environments. You ensure that every visual touchpoint - from banners and product visuals to landing pages and social ads - aligns with Shelly’s brand standards and communicates our innovation-driven story effectively.

Your Responsibilities:

• Design digital assets for marketing and e-commerce channels, including web banners, product visuals, promotional graphics, email templates, and landing pages
• Create visuals for performance marketing campaigns and optimize them for engagement and conversion
• Develop and adapt designs for e-commerce platforms while ensuring strong visual appeal and brand consistency
• Collaborate with marketing, content, and e-commerce teams to deliver cohesive campaigns
• Translate campaign briefs and marketing concepts into clear, engaging, and visually strong creative assets
• Adapt designs across different formats, channels, devices, and markets
• Support the development of new brand and product visual concepts
• Create variations of campaign creatives to support testing and performance optimization
• Maintain Shelly’s visual standards across digital touchpoints
• Stay on top of trends in digital design, e-commerce, and advertising and continuously improve our visual output

What makes you a great fit:

• You have 3+ years of proven experience as a Graphic Designer, preferably in an e-commerce or digital marketing environment
• You have a strong portfolio demonstrating creative design work for web and performance marketing campaigns, including Meta, Google Ads, Display, and Email
• You have integrated AI into your daily design process - not as a novelty, but as a core part of how you work, iterate and scale output
• You are proficient in Adobe Creative Cloud (Photoshop, Illustrator) and have experience in Figma or similar web/UI design tools
• You know how to translate brand identity into compelling visuals across digital platforms
• You have an excellent understanding of layout, typography, color theory, and visual hierarchy
• You interpret briefs accurately and confidently propose creative solutions independently
• You have strong attention to detail and maintain consistency across different formats and channels
• You manage multiple projects effectively and meet deadlines in a dynamic, fast-paced environment
• You work independently, take ownership of your tasks, and collaborate well with different teams
• You have an interest in technology, smart home products, or IoT; previous experience in the tech industry is considered an advantage
• You have a portfolio illustrating your experience and creative work - please attach it to your application

What is in it for you

Work:

• A welcoming, collaborative team

• Meaningful products and services that people actually use and love.

• Learning opportunities to sharpen your skills

• Competitive salary + Performance bonuses

• Modern office in a great location

• Fun team buildings and company events

Lifestyle:

• 26 days of paid annual leave

• Flexible working hours

• Additional health insurance

• Free access to all Shelly devices (yes, you can smarten up your whole home!)

• Multisport Card

• Fully sponsored yearly public transport card

Ready to join the Shelly Revolution?

Let’s build the future of smart living together.

Hit that Apply button - we can’t wait to meet you.