Branding Social Media Communications Lead

Shopee • Thai • English • Commerce • Bachelor's Degree • 4 hours ago
Apply now
Similar jobs
746,022open jobs
44,798companies
108,231added this week
Browse all
Salary
≈ $28k – $71k per year (Estimated)
Location
In office (Bangkok)
Seniority
Staff · 3+ years exp

Confirmed on the employer's own hiring board on Sep 24, 2026. First seen by Alion on Sep 24, 2026.

Overview
Company
Impact
Profile match

Shopee

Shopee is a multinational technology company and e-commerce marketplace platform operating as a subsidiary of Sea Limited. The company provides a hybrid B2C and C2C digital marketplace offering retail products, integrated digital payments and financial services via ShopeePay/SeaMoney, and end-to-end logistics and fulfillment solutions through SPX Express. Headquartered in Singapore, the platform serves millions of consumers and merchant partners across Southeast Asia, Taiwan, and Latin America.
shopee.com • HQ: Singapore • Commerce • Est. 2015
  • Brand Narrative & Positioning: Define and execute the long-term communication strategy and daily content pillars for all owned social media channels, ensuring a distinct, relatable, and localized voice for Shopee.
  • Campaign Alignment: Translate high-level marketing and mega-campaign (e.g., 9.9, 11.11) objectives into highly engaging, platform-specific social media angles.
  • Crisis & Reputation Management: Establish guidelines for community management and reactive communication, protecting and elevating brand sentiment during high-traffic periods or sensitive situations.
  • Share of Voice (SOV) Growth: Develop aggressive growth strategies to dominate social conversations, outpace competitors, and ensure Shopee is the top-of-mind e-commerce brand.
  • Viral Content & Trend Jacking: Empower the team to capture real-time internet culture, memes, and trending topics, converting them into high-engagement brand moments.
  • Data-Driven Optimization: Monitor social listening tools, analyze engagement metrics, and deep-dive into platform algorithms to continuously refine content performance and ROI.
  • Team Mentorship: Lead, guide, and inspire a team of social media specialists, copywriters, and community managers, fostering a culture of creative experimentation and operational excellence.
  • Workflow Optimization: Streamline content calendars, approval processes, and production pipelines to maintain a high volume of daily outputs without sacrificing quality.
  • Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field.
  • At least 3 years of experience in social media management, digital marketing, or brand communications, with a proven track record in high-growth industries (E-commerce, Tech, FMCG, or top-tier digital agencies).
  • Deep, up-to-date knowledge of social media algorithms, features, and consumption trends across TikTok, Reels, Shorts, and emerging platforms.
  • Excellent command of both Thai and English (written and spoken) to align local communication direction with regional reporting standards.
Free account
Stop reading job ads. Get the ones that fit.
One free account turns this page into a shortlist built around your stack, your level and your pay.
Match on every job. Stack, seniority, pay and location, scored against your profile.
746,022 open roles. Read straight off company career pages, refreshed every day.
Unlimited applications. Every one you send is tracked in one place, on-site or on a company board.
3 tailored CVs a month. Rewritten for the exact job you are applying to. Included free.
Create a free account Continue with Google
Free forever. No card. Under a minute.

Recommended for you based on this role

Marketing
Similar stack
Same company
Bangkok
In office • Contractor • 2+ years exp • Bachelor's Degree • Bangkok
Design
Adobe Photoshop
Blender
Adobe After Effects
Apply
≈ $17k – $45k per year (Estimated) • In office • 4+ years exp • Bachelor's Degree • Saraburi
Apply
In office • Full-Time
Design
Canva
Marketing
LinkedIn
Instagram
Apply
$123k per year • In office • 2+ years exp • High School Diploma
Management
Microsoft Office
Apply
$70k per year • In office • 2+ years exp • High School Diploma
Management
Microsoft Office
Apply
In office • Contractor • 2+ years exp • Bachelor's Degree • Bangkok
Design
Adobe Photoshop
Blender
Adobe After Effects
Apply
In office • 2+ years exp • Bachelor's Degree • Singapore
Apply
In office • Bachelor's Degree • Singapore
Analytics
Microsoft Excel
Management
Google Sheets
Apply
In office • Internship • Bachelor's Degree • Singapore
Python
SQL
Analytics
Microsoft Excel
Marketing
Google Ads
Apply
In office • Internship • Bachelor's Degree • Singapore
Management
Google Sheets
Apply
≈ $35k – $89k per year (Estimated) • In office • Full-Time • 8+ years exp • Bachelor's Degree • Bangkok
DevOps
Splunk
Marketing
Salesforce
Apply
≈ $24k – $60k per year (Estimated) • In office • 3+ years exp • Bangkok
Apply
≈ $25k – $61k per year (Estimated) • In office • 5+ years exp • Bachelor's Degree • Bangkok
DevOps
Zabbix
VMWare
Grafana
Proxmox VE
DNS
DHCP
Cybersecurity
Active Directory
Apply
In office • 2+ years exp • Bangkok
Apply
≈ $14k – $34k per year (Estimated) • In office • 2+ years exp • Bangkok
Apply
See all jobs
This is one of many
746,022 more open roles from verified company boards, updated every day.
Browse all jobs Get matched roles