Paid Media Manager (Contractor)

LTK’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt an industry. 

We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry - a game changer when it comes to career growth.

Position Title: Paid Media Manager (Contract)

Location: US-Remote

Type: Contract; Hourly Rate

About the role

The Paid Media Manager will be responsible for execution of boosting Creator posts on Instagram and TikTok, from start to finish, including but not limited to campaign set-up, targeting parameters, implementation of UTM tracking, reporting on campaign performance, etc, for brands in verticals such as Fashion, Beauty, Big-Box retailers, retail media networks, etc. 

The ideal candidate will have 5+ years of digital media experience, specifically paid social, including but not limited to META, and TIKTOK. This candidate will manage and coordinate budgets, planning calendars,  assets, materials and approvals. 

Role requires marketing knowledge with creativity and passion to deliver bar-raising, best-in-class digital marketing.

The ideal candidate will have experience implementing and managing paid social campaigns, working closely with creator content, and influencer marketing campaigns, collaboration with sales departments, and  analyzing results and performance.  

How you will make an impact

• Develop, strategize, and execute creator boosting campaigns against targeted audiences from ideation to post campaign analysis
• Facilitate teams campaign operations and workflow deadlines, deliverables and processes to ensure successful and on-time campaign execution
• Support the Marketing team by monitoring KPIs (such as website traffic, top-of-funnel conversions, ads performance, and revenue) and informing on findings
• Perform analysis of key business metrics to evaluate success and growth opportunities
• Coordinate boosting efforts with Campaign Operations team

Key Measures:

• Effectively manage Media Boosting on META and TIKTOK driving significant incremental traffic through boosted posts that beat industry standard media buy click through rates.
• Drive incremental revenue by supporting sales in growing existing client relationships, revenue streams and total revenue.
• Achievement of marketing implementation and success metrics
• Disciplined campaign development and execution
• Contributing to a robust and scalable funnel that grows relationships and revenue streams and overall revenue from existing clients
• Able to report on performance, with understanding of multi-touch attribution modeling and experience sharing insights across teams.

What you will bring to LTK

• Bachelor’s Degree in Business, Marketing or Communications;
•  5+ years of experience with paid social media, for DTC/B2C brands. Hands on keyboard, implementation, and execution of campaigns is a must. 
• Base knowledge of UTM parameters. 
• Ability to multitask, prioritize and collaborate to meet deadlines in a dynamic fast-paced environment
• A mindset focused on seizing opportunities and moving with urgency
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic, fast-moving environment
• A growth mindset and openness to feedback

What we offer for full-time salaried employees

• The opportunity to be part of the leading global company in creator commerce
• A remote-first, productivity-first environment
• Competitive compensation and benefits package to meet the needs of you and your family
• 401(k) with LTK company matching
• Medical Insurance, Vision Insurance, Dental Insurance
• Paid Maternity Leave and Paid Paternity Leave
• Summer Fridays and Flexible PTO
• For temporary full-time employees, benefits eligibility may vary

About LTK

Founded in 2011, LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The full-service platform connects brands, creators, and shoppers with a world-class shopping app and trusted tools and technology that make content instantly shoppable. Today, premium lifestyle creators in 160+ countries drive more than $5 billion+ in annual retail sales through their LTK Shop profiles. More than 40 million consumers turn to LTK Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. More than 8,000 retailers and 1M brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. LTK is headquartered in Dallas, TX, and currently operates on five continents.

Our mission

To empower the world’s premium lifestyle Creators to achieve maximum economic success.

Our values

• Here to win
• Commit to the journey
• Work well

Commitment to diversity

LTK believes diversity, equity, and inclusion are fundamental obligations that strengthen our team. We employ a diverse, multi-disciplinary team to build a meaningful company and culture. 

For US-Based Roles:  We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B;  authorization to work in the U.S. is a precondition of employment.

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees.

LTK is an Equal Opportunity Employer. #LI-Remote